Mass Beauty and Personal Care

Mass beauty and personal care continued to see strong growth in current value terms in 2023, albeit slightly slower than in the previous year as the country’s economy contracted. With the pandemic being declared over in early 2023 more consumers…

In 2023, well-established mainstream brands in mass beauty and personal care benefited from the complex economic environment. Households in New Zealand experienced large increases to living costs due to increases in interest payments and grocery food…

Mass beauty and personal care maintained current value growth in Japan in 2023. However, while most categories in mass beauty and personal care in Japan increased in value terms as a result of the end of the pandemic, mass bath and shower continued…

In 2023, mass beauty and personal care in Finland exhibited robust growth, primarily in terms of value. This growth was multifaceted, driven partly by inflation-induced price increases but also by a notable shift from premium to mass categories. The…

Mass beauty and personal care enjoyed double-digit growth in Colombia in 2023, consolidating pre-pandemic levels. However, growth was largely due to inflationary pressures, which led consumers to explore mass brands because of their lower purchasing…