Hair Care

Hair care in Vietnam in 2023 benefitted from improved hygiene and living standards supporting steady volume and current value growth in both urban and rural areas. Products within hair care are diverse and cover all price points, ensuring broad…

Hair care in Uzbekistan saw significant growth in 2023, primarily driven by the natural expansion of the population and migration trends, which contributed to enlarging the consumer base. Among the various product categories within hair care,…

2023 was the second year in a row that hair care recorded declining volume sales in Uruguay, with the category having registered falling demand during four out of the five years that comprised the review period. While sales declines earlier in the…

Hair care products are considered to be essentials in terms of Ukrainians’ personal grooming routines. A notable trend contributing to the growth being seen in 2023 was the shift among consumers towards purchasing larger packs of hair care products.…

Despite inflation showing signs of easing, the cost of hair care products continued to rise in Turkey in 2023. This economic pressure is impacting consumer spending habits. Many were forced to "trade down" to more affordable options, prioritising…

Due to the economic crisis, the parallel market and smuggled products are increasing in Tunisia. One of the categories that is most affected by the presence of illicit trade is salon professional hair care. In 2022, the number of products illegally…

2022 was characterised by high inflation, which brought price increases and volume pullbacks across the US consumer goods space. Amidst this economic environment, hair care witnessed divergent performances in the US, as consumers tightened their…

Hair care recorded another year of solid current value growth in 2023, but this was predominantly driven by unit price increases, as established products such as standard shampoos and 2-in-1 products contracted in volume terms. Diminishing interest…

In 2023, demand for hair care in the United Arab Emirates continued to rise across the category, as local consumers maintained their hair care routines in line with greater mobility outside of the home. However, players have been trying to find…

Hair care is a relatively mature category in the Philippines and as such, saw relatively modest growth in retail volume in 2023. The largest segment, standard shampoos saw a stagnant performance, with growth of hair care instead driven by newer and…

In 2023, hair care in the Netherlands recorded a strong increase in retail current value sales, inflated by high inflationary pressure on prices, as retail volume sales decreased slightly overall. However, the retail volume performance was mixed,…

Hair care saw current value growth in the Czech Republic in 2023. The skinification of hair was a notable shift in focus in the hair care category, as consumers looked to repair existing damage and/or to prevent damage. The scalp is an extension of…

Hair care in Thailand enjoyed strong growth in both volume and current value terms in 2023, thanks in large part to the enjoyment and interest Thai consumers have in pampering and styling their hair. Local consumers tend to have sophisticated at-home…

In 2023, hair care in Taiwan recorded positive retail value and volume growth, driven by salon professional hair care. The boundary between skin, health, and hair ingredients is increasingly blurring, with ingredients used in dietary supplements,…

Hair care in Switzerland continued to register retail volume and current value growth in 2023. As consumers resumed out-of-home lifestyles, they were more inclined to spend on hair care. Retail current value growth was faster than volume growth as…

Hair care in Sweden continues to see positive volume growth, with value further boosted by inflation and a modest premiumisation trend. Unlike other beauty and personal care categories like fragrances and skin care, hair care has not witnessed a…

Sales in hair care in Spain in 2023 were supported by “home salon” trends inspired by a time of economic uncertainty. While volume sales only just managed to achieve a positive trend, growth is improving compared to previous negative-volume figures;…

Hair care saw slow current value growth in South Korea in 2023. Sales and growth in premium hair care in South Korea lagged behind mass, due to the strong presence of mass brands which are effectively positioning themselves in various hair care…

There was a strong emphasis on natural ingredients within hair care in South Africa towards the end of the review period. An increasing number of consumers have moved away from potentially harmful chemicals in their hair care products and are…

Hair care in Slovenia recorded another good strong year in 2023 with the return to normal grooming habits following the COVID-19 pandemic. Private label has witnessed increasing popularity thanks to its affordability at a time of high inflation and…

Despite the decrease in retail volume sales, hair care recorded positive growth in current value sales, primarily due to price increases. Lower purchasing power led consumers to limit their spending, with more consumers choosing to dye their hair at…

Hair care registered another year of solid current value growth in Singapore in 2023, driven by several key factors influencing consumer behaviour and market dynamics. Growing awareness amongst individuals about the importance of hair health and…

In 2023, hair care in Serbia witnessed growth predominantly driven by ancillary products such as hair masks, serums, and oils. Serbians are increasingly prioritising hair health and aesthetics, embracing styling techniques to achieve desired looks.…

Hair care continued to see strong growth in retail volume terms in 2023. Despite the Kingdom’s economy contracting in 2023 there remained a renewed consumer confidence in the wake of the pandemic with more consumers returning to the workplace and…

In 2023, hair care in Romania demonstrated robust growth, with a low increase in retail volume terms, and a strong-single digit increase in current value terms. Current value growth was recorded across all categories, whilst a more mixed performance…

In 2023, retail volume sales of hair care in Portugal registered weak growth, with the performance of standard shampoo, a category with a high rate of penetration in Portuguese households, impacting the overall performance. In addition, mounting…

Hair care in Poland maintained its growth momentum in retail volume and current value terms in 2023. This was despite the fact that after seeing declines in 2020 due to the pandemic, current value sales had already returned to the pre-pandemic level…

Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling…

In 2023, a notable trend emerged among mass consumers in Pakistan towards products offered at discounted prices and lower price points. This shift in purchasing patterns reflects a growing preference for affordability and value for money, as…

Hair care experienced significant growth during the pandemic as consumers had more time for self-care and participated in increased outdoor activities. However, the exceptional growth rates seen in 2020 and 2021 have moderated in 2022 and 2023.…

It was a muted picture for hair care in North Macedonia in 2023, with high inflation continuing to hit profit margins and a declining population also dampening volume growth. Standard shampoo continued to account for most value sales, but more niche…

A number of categories of hair care in Nigeria remain essential for local consumers. However, poor economic conditions led to a weak performance in 2023. Retail volume sales for all categories declined, while retail current value sales increased only…

In 2023, retail value sales of hair care in New Zealand recorded negligible growth, while volume sales declined. According to data published by Stats NZ, the cost of living for an average household in New Zealand rose by 7% over the 12 months up to…

Hair care registered a positive performance in 2022 as consumers paid more attention to their appearance during the post-pandemic era. Both women and men are paying increasing attention to maintaining their look as socialising outside of the home…

The trend towards the skinification of hair care has helped to fuel the growth of the entire category. All categories of hair care were boosted by people's growing interest in holistic hair care and in meeting the specific needs of their scalp. Salon…

The Malaysian hair care market continued to benefit from the post-pandemic return to previous patterns and habits in 2023. The COVID-19 pandemic and the resulting lockdowns and home seclusion promoted a change in the hair care routines of many…

In 2023, hair care in Lithuania recorded double-digit retail value sales, with retail volume growth led by hair loss treatments. As global supply chains continued to face challenges in the first quarter of 2023, price increases were put in place.…

Following a relatively strong performance in the year prior, demand for hair care slowed in Latvia during 2023. Retail volume sales came under pressure following the price increases, although this had a positive impact on current value growth. 2023…

Hair care in Kenya was home to the same trend towards naturalness found elsewhere in beauty and personal care in 2023. The increasing consumer demand for natural hair care products, and healthier, chemical-free lifestyles in general, is driving…

2023 saw a significant rise in hair care product prices in Kazakhstan due to increased raw material and logistics costs. Interestingly, this has not significantly impacted consumer demand. With the lifting of COVID restrictions, personal appearance…

Hair care maintained slow current value growth in Japan in 2023. One of the reasons for continued growth was the self-care trend. The main categories within hair care are shampoos, and conditioners and treatments. Self-care at home became a trend…

Hair care experienced robust growth in current value terms in 2023, with this being driven by significant price hikes across all categories. This surge can be attributed to inflationary pressures, which prompted major brands to raise their selling…

Hair care witnessed current value growth in Israel in 2023. Hyaluronic acid, a popular ingredient in anti-ageing products in the skin care category, has also become popular in hair care. Hyaluronic acid is believed to give more moisture to hair and,…

Hair care in Ireland recorded positive retail value sales in 2023, while retail volume recorded growth in areas including colourants, conditioners and treatments, and shampoos. With high inflation and negative GDP, disposable incomes decreased. This…

Hair care in Indonesia continued to see positive retail volume and current value growth in 2023. While sales remained dominated by standard shampoo, which is considered an essential part of daily hair care routines, the end of the review period saw…

In recent years, a fascinating trend took the beauty industry by storm – the “skinification” of hair. This is the trend of using skin care ingredients in hair care products, or applying the concepts of skin care in hair care, and recently there has…

The hair care market experienced a significant shift towards home treatments and wellness routines towards the end of the review period. This was driven by a combination of factors including the lingering impact of COVID-19 and rising inflation,…

The trend of clean beauty has expanded into hair care in Hong Kong, as consumers are becoming increasingly conscious of the ingredients featured in various beauty and personal care products. With growing awareness of health and wellbeing, there is a…

Hair care in Guatemala remained sensitive to price rises in 2023, with shampoos especially feeling the impact. Shampoos are widely used in Guatemala and the market is home to an extensive range of options and large number of brands, offering diverse…

Hair care registered current value growth in 2023, driven largely by price rises. The two key categories of standard shampoos and conditioners and treatments saw volume sales decline, despite current value growth. For shampoos, price rises were…