Hair Care

Hair care remained on a healthy growth trajectory in Germany in 2022, and is expected to continue growing in the forecast period. Throughout the pandemic, Germany’s retail and salon closures led to new trends amongst consumers, who started applying…

In recent years, a fascinating trend took the beauty industry by storm – the “skinification” of hair. This is the trend of using skin care ingredients in hair care products, or applying the concepts of skin care in hair care, and recently there has…

The year 2021 was marked by the polarisation of consumption in beauty and personal care. The best results were at the price extremes, but were also concentrated in some categories, with the preference for hygiene products over beauty items. In 2022,…

Despite high inflation and decreasing purchasing power, in 2023, hair care products in Argentina experienced an expansion in retail volume terms. Products such as standard shampoos, conditioners and treatments have high household penetration in…

Hair care in Belgium saw further decline in volume sales over 2023, as consumers remained conservative in their expenditure. Energy and heating costs were still high, and many consumers chose to shower less and use less shampoo. Indeed, shampoo is…