Depilatories

The current value growth of depilatories in 2022 was below the national inflation average, which was a consequence of a combination of factors. One of the drivers that potentially leverages sales of depilatories is the more frequent exposure of more…

Coronavirus (COVID-19) measures saw lockdowns, remote working and restrictions on socialising. This resulted in many consumers spending long periods at home and less time in the office or on social or leisure activities during the pandemic. As a…

The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use.…

Despite growing competition in the category and an important number of products available in the Tunisian market, local manufacturer Laboratoire Nihel maintained its position as the leading player in depilatories in value terms in 2022.

Recent years have seen Morocco’s female population become increasingly preoccupied with appearance and maintaining a feminine, attractive and well-groomed appearance is now considered essential, especially among younger consumer groups. This trend…