Depilatories

Depilatories in Kenya saw consumers shift away from traditional razors in 2023, with volume sales in women’s razors and blades continuing to decline. Concerns about cuts and injuries associated with mechanical hair removal methods have prompted a…

In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline…

Amid a cost-of-living crisis, consumer focus on value has heightened in Australia. There is growing demand for multifunctional products that offer both value and convenience. Recent product innovation in depilatories has focused on skin care…

2023 was the third year in a row that depilatories in Uruguay experienced volume sales decreases, with declining demand registered in all three of the categories that comprise depilatories: hair removers/bleaches, women’s pre-shave and women’s razors…

Depilatories in Slovenia recorded another solid year of growth in 2023, supported by the return to normal lifestyles post-pandemic. Despite the economic woes, consumers are going out more in the evening and trying to compensate for the lost time…

Depilatories in Pakistan witnessed significant growth in 2023, driven by an increasing number of women joining the workforce. This demographic shift has led to higher spending on personal care products, particularly in grooming categories. Pakistani…

Though there was double-digit growth in current value sales of depilatories in North Macedonia in 2023, volume growth was minimal and constant value sales fell slightly. Continuing high inflation, as well as a declining population, dampened value…

Depilatories remained an insignificant category in Indonesia at the end of the review period. Despite the fact that the removal of unwanted facial and body hair is standard for women in the country, consumers prefer to seek out professional…

Depilatories in Serbia experienced slight volume growth in 2023, propelled by the prevalence of active lifestyles among women. As women ventured out more frequently, there was a corresponding uptick in demand for hair removal products. However, this…

Depilatories remained a highly consolidated category in Malaysia in 2023. Reckitt Benckiser continued to dominate hair removers/bleaches with its brand Veet, with the brand still gaining value share, while Procter & Gamble maintained its dominant…