Deodorants

Deodorants saw strong current value growth in Egypt in 2023. However, the category witnessed a small decrease in its volumes at the same time as its considerable increase in value, due to large increases in its prices. Indeed, prices increased by…

In 2023, deodorants in Estonia saw positive retail value, with growing awareness and a strong advertising campaign in men's deodorants adding momentum to sales. Sales of deodorants also benefited from consumers returning to their social and…

While deodorant sales volume remained stable in Finland in 2023, the product area saw a healthy rise in value terms. This can be attributed, in part, to inflationary pressures pushing up unit prices. However, a more significant factor is the evolving…

After seeing a good performance in 2022, deodorants in France again saw positive current value and volume growth rates in 2023, and recovered to the 2019 level of value sales (although it did not quite reach this target in volume terms). The warm…

While value sales increased significantly for deodorants in Georgia in 2023, volume sales fell slightly, as price rises forced some consumers to trade down. This resulted in many consumers switching to deodorant roll-ons, which actually saw volume…