Deodorants

In 2023, deodorants in China exhibited a modest recovery, after recording a decline in 2022 during the pandemic outbreaks, although sales did not return to the 2021 level. Leading players such as Nivea (Beiersdorf) and Unilever continued to face…

Deodorants continued to perform well in Spain in 2023, in both value and volume terms. While value is supported by high unit prices due to inflationary pressures, volume is also robust thanks to baseline demand. That said, we should note that…

Deodorants maintained solid current value growth in South Korea in 2023. Deodorant sprays continued to dominate deodorants, and also outpaced deodorant roll-ons, sticks and wipes in terms of value growth in 2023. Consumers prefer deodorant sprays for…

Although sales of deodorants did not return to the pre-pandemic (2019) level in Japan in 2023, the category saw strong current value growth. The main reasons were that the opportunities for going out increased, the end of mask-wearing increased…

In 2023, deodorants in Romania exhibited robust growth in current value terms, albeit seeing only a low increase in volume terms. This positive trend marked a rebound following the setback experienced during COVID-19, which led to contractions in…