Deodorants

Deodorants continued to perform well in Spain in 2023, in both value and volume terms. While value is supported by high unit prices due to inflationary pressures, volume is also robust thanks to baseline demand. That said, we should note that…

Deodorants in Norway continued to grapple with a high degree of market maturity in 2023. Despite a return to social activities and exercise routines, deodorant sales have not seen a corresponding rise. This can be attributed to several factors.…

In 2023, deodorants in Portugal registered positive retail value and volume growth, with high penetration levels nationwide. However, with consumers already using deodorants as part of their everyday hygiene routine, this limited growth opportunities…

In 2023, the demand for deodorants in the Netherlands was quite stable, with only a slight decrease in retail volume sales. This followed two consecutive years of slight growth as the category recovered from the downturn caused by the Coronavirus…

2023 was very positive for deodorants in Greece, as both core deodorant categories, roll-ons and sprays, recorded strong growth in volume terms. This can be attributed to the increased use of deodorants due to a changing climate and higher inbound…