Colour Cosmetics

In 2023, the sales trajectory of colour cosmetics in Serbia was propelled by a resurgence in pre-pandemic lifestyle patterns and the pervasive influence of social media. Platforms like TikTok and Instagram emerged as powerful catalysts, with…

The market for colour cosmetics in Indonesia saw healthy growth in current value terms in 2023, continuing the trend of the previous year. As the country emerged from the pandemic, consumers spent more time socialising outside the home, which meant…

Despite continuing high inflation, and also a falling population, colour cosmetics in North Macedonia registered some volume growth in 2023. However, with prices continuing to rise, consumers adopted some economising behaviours and for instance…

In 2023, colour cosmetics in Pakistan witnessed double-digit value growth in sales, primarily driven by inflationary pressures, while volume growth remained modest. The product area benefited from ongoing population expansion, supporting volume…

Colour cosmetics in Slovenia was relatively unaffected by the high rate of inflation and unit price growth in 2023, as in the previous year. Consumers turned to luxury items to help them feel better in their skin, including make-up products. Despite…

2023 saw colour cosmetics record positive volume growth for the third consecutive year as the return to pre-pandemic lifestyles meant that many local consumers had more reason to wear colour cosmetics. The return to working and socialising outside of…

In 2023, colour cosmetics in Australia experienced notable volume and value growth as consumers returned to pre-pandemic lifestyles, resulting in a further normalisation of daily routines. Within this category, lip products emerged as a standout,…

Colour cosmetics posted a healthy overall performance in 2023, seeing retail volume and current value growth, with premium colour cosmetics outpacing mass in terms of value growth. Lip products continued to clearly drive growth, with stickiness in…

Kenya’s colour cosmetics markets saw a continued shift towards online shopping in 2023, as the e-commerce channel expanded. The trend has been advancing during the review period, significantly accelerated by the global pandemic. Though growth for the…

Colour cosmetics in Uzbekistan witnessed a gradual recovery following the easing of quarantine restrictions in 2023. However, international companies faced significant hurdles due to geopolitical shifts and disruptions in the supply chain. While some…