Beauty and Personal Care

In 2023, hair care in Taiwan recorded positive retail value and volume growth, driven by salon professional hair care. The boundary between skin, health, and hair ingredients is increasingly blurring, with ingredients used in dietary supplements,…

Hair care in Thailand enjoyed strong growth in both volume and current value terms in 2023, thanks in large part to the enjoyment and interest Thai consumers have in pampering and styling their hair. Local consumers tend to have sophisticated at-home…

Hair care saw current value growth in the Czech Republic in 2023. The skinification of hair was a notable shift in focus in the hair care category, as consumers looked to repair existing damage and/or to prevent damage. The scalp is an extension of…

In 2023, hair care in the Netherlands recorded a strong increase in retail current value sales, inflated by high inflationary pressure on prices, as retail volume sales decreased slightly overall. However, the retail volume performance was mixed,…

Hair care is a relatively mature category in the Philippines and as such, saw relatively modest growth in retail volume in 2023. The largest segment, standard shampoos saw a stagnant performance, with growth of hair care instead driven by newer and…

In 2023, demand for hair care in the United Arab Emirates continued to rise across the category, as local consumers maintained their hair care routines in line with greater mobility outside of the home. However, players have been trying to find…

Hair care recorded another year of solid current value growth in 2023, but this was predominantly driven by unit price increases, as established products such as standard shampoos and 2-in-1 products contracted in volume terms. Diminishing interest…

2022 was characterised by high inflation, which brought price increases and volume pullbacks across the US consumer goods space. Amidst this economic environment, hair care witnessed divergent performances in the US, as consumers tightened their…

Due to the economic crisis, the parallel market and smuggled products are increasing in Tunisia. One of the categories that is most affected by the presence of illicit trade is salon professional hair care. In 2022, the number of products illegally…

Despite inflation showing signs of easing, the cost of hair care products continued to rise in Turkey in 2023. This economic pressure is impacting consumer spending habits. Many were forced to "trade down" to more affordable options, prioritising…

Hair care products are considered to be essentials in terms of Ukrainians’ personal grooming routines. A notable trend contributing to the growth being seen in 2023 was the shift among consumers towards purchasing larger packs of hair care products.…

2023 was the second year in a row that hair care recorded declining volume sales in Uruguay, with the category having registered falling demand during four out of the five years that comprised the review period. While sales declines earlier in the…

Hair care in Uzbekistan saw significant growth in 2023, primarily driven by the natural expansion of the population and migration trends, which contributed to enlarging the consumer base. Among the various product categories within hair care,…

Hair care in Vietnam in 2023 benefitted from improved hygiene and living standards supporting steady volume and current value growth in both urban and rural areas. Products within hair care are diverse and cover all price points, ensuring broad…

Hand sanitisers will remain relevant globally thanks to COVID-19. North America and Europe remain the largest markets, but emerging markets such as Middle East and Africa see the highest growth, benefiting from the offer of on-the-go frequent hygiene…

Increased hygiene awareness boosted sales of hand sanitisers in 2020 and higher consumption levels will remain post-pandemic. As consumers incorporate hand sanitisers into their daily routines, they become more demanding. Functional benefits,…

After bucking a long-standing trend in 2020, when Henkel benefited from booming bath and shower sales due to the heightened hygiene consciousness globally as a result of the pandemic, which saw the company outperform the overall beauty and personal…

As the world moves beyond COVID-19, fast-moving consumer goods (FMCG) brands must navigate a reality in which e-commerce growth has slowed dramatically from the lofty heights of the pandemic. Using insights obtained from Euromonitor International’s…

Amid high-profile lawsuits and recalls, ingredient-led beauty is propelled by consumers’ quest to control their health. Awareness is rising among all beauty consumers, but is growing faster in certain groups, like Generation X and males. Because…

The older consumer segment is growing rapidly globally, driving the need for genuine innovation to cater to older adults’ evolving and diverse demands. Older consumers are also becoming more important in the digital sphere, given their rising tech…