Beauty and Personal Care

Generation Z, comprising one-fifth of the global population, is poised to wield significant consumer influence. However, their polarized behaviours toward social activism, technology, and spending present challenges for businesses. This report…

Driven by increasing awareness of holistic beauty and wellness, consumers are increasingly looking to improve their appearance via both external solutions and internal solutions through functional food. Innovation in functional ingredients to support…

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace, driven by a holistic approach of “purpose over profit”. The coming years offer…

Fragrances in Western Europe remained the largest regional market globally, albeit recording the lowest growth of all the regions. Excessive promotions and strong pressure on beauty specialist retailers in the fight against e-commerce competition…

Vietnam’s rising living standards meant growth and expansion for fragrances in 2023, with progress also spurred along by higher disposable incomes. Local consumers have become increasingly focused on investing in and expressing their personal style…

In Uzbekistan, fragrances continued its annual upward trajectory in 2023, underpinned by deep-rooted cultural traditions that perceive perfumes as essential accessories for both men and women. Despite encountering geopolitical turbulence in 2023, the…

Fragrances continued to record positive volume growth in 2023 as the return to pre-pandemic lifestyles meant that there was more need for local people to wear fragrances amidst a return to working and socialising outside of the home on a daily basis.…

In 2023, the fragrances category was recording strong growth, albeit following a sharp downturn in sales a year earlier, when sales shrunk by around half. The fragrances performance has begun to recover as life has normalised in some parts of Ukraine…

Driven by younger generations like Gen Z, a new fragrance philosophy emerged in Turkey in 2023 – the concept of a curated "fragrance wardrobe." Consumers are increasingly interested in owning a collection of scents that reflect their moods and…

During the height of the COVID-19 pandemic in 2020 and 2021, sales of fragrances recorded steep declines in volume and stagnation in value terms. Government restrictions limited all social interactions and enforced considerable time at home. Given…