Beauty and Personal Care

The performance of baby and child-specific products in Nigeria in 2023 was strongly impacted by poor economic conditions. Thus, the modest overall decrease in retail volume sales in 2022 was followed by a double-digit decline in 2023. In particular,…

In 2023, products with gentle formulation continued to see strong demand in baby and child-specific products, with consumers gravitating towards products with natural or plant-based ingredients. More and more consumers are steering away from products…

The underwhelming sales performance registered in baby and child-specific products during 2022 can be attributed largely to the contraction of the end consumer base for these products. The number of babies being born in Morocco continues to decline…

Wet wipes, face masks, and sanitisers were seen as indispensable items by many consumers for a safe return to old pre-pandemic activities, with this supporting sales of baby wipes in 2022. With the relaxation of confinement rules and the decline in…

Baby and child-specific products in Malaysia saw growth in 2023 propelled by the accelerating trend towards natural and clean products, as parents sought to avoid ingredients perceived to be potentially harmful to children’s health. Examples of…