Beauty and Personal Care

Premium beauty and personal care maintained solid but slowing current value growth in South Korea in 2023. Within premium beauty and personal care, fragrances, BB/CC creams, hand care, and lipstick demonstrated robust growth, amongst others. These…

Sales in premium beauty and personal care in Spain were somewhat hampered by the economic environment in 2023. Inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…

In 2023, skin care in Bulgaria witnessed robust double-digit growth in current value terms, mainly driven by unit price increase. However, volume sales also made steady gains thanks to the growing popularity of products targeting specific skin…

In 2023, the struggling economy shaped results on the skin care landscape in Ireland. High inflation and declining GDP resulted in a fall in average disposal income. While retail value growth remained positive, driven by rising prices, retail volume…

In 2023, overall skin care saw only low current value growth in South Korea. However, while mass skin care experienced solid growth, premium skin care recorded a second consecutive year of decline. Mass brands exhibited rapid development in terms of…

Sales of skin care in Spain recorded healthy value and volume growth in 2023, despite the depressed economic climate leading to consumer price-sensitivity. Conversely, many people see investing in skin care as a form of “affordable indulgence”,…

Sun care in Bulgaria was hard hit during the pandemic when travel all but stopped in the country. Bulgarian consumers do not use sun protection all year round, with usage mainly concentrated during the summer season when citizens take holidays and…

In 2023, sun care in Ireland benefited from the end of COVID-19, with consumers returning to holidays and beach trips, acquiring sun creams for these occasions. Although the Irish economy faced challenges, the landscape recorded positive results as…

Sun care saw dynamic current value growth in South Korea in 2023, with sales rising above the pre-pandemic level. Sun protection witnessed a notable rise, especially the mass segment, as outdoor activities increased. Several factors contributed to…

Sun care in Spain performed well in both value and volume terms in 2023, thanks to the post-pandemic landscape enabling consumers to re-embrace out-of-home lifestyles. This includes the resumption of travel and tourism, with consumers prepared to…

Baby and child-specific products in Singapore continued to grow at a stable rate in current value terms in 2023, regardless of the declining birth rate in the country. One of the reasons for this is that there have been an increasing number of brands…

The bath and shower category has been seeing its current value growth rates stabilise after the high increase seen in 2020 due to the pandemic. The current value growth rate in bath and shower slowed again in Singapore in 2023, as normalcy fully…

In Singapore, beauty and personal care maintained solid current value growth in 2023, with robust increases across all categories except depilatories, which has been witnessing a consistent slow decline over the past few years. This downturn can be…

In 2023, colour cosmetics demonstrated robust current value growth in Singapore, sustaining its recovery trajectory with high single-digit growth, although sales were still unable to return to the pre-pandemic (2019) level. Notably, lip products…

In Singapore, where the tropical climate often leads to high humidity, the use of deodorants has become a necessity for many. In 2023, deodorants experienced robust current value growth in Singapore, in the high single digits, finally retuning the…

Depilatories has been experiencing declining current value sales for several years, and this continued in 2023 in Singapore. Amongst the various product categories within depilatories, the only one witnessing growth in this year was women’s razors…

In 2023, fragrances in Singapore experienced significant growth in both retail volume and current value terms, surpassing the pre-COVID-19 levels, seen in 2019. With the resurgence of activities outside the home, such as work, school, and travel,…

Hair care registered another year of solid current value growth in Singapore in 2023, driven by several key factors influencing consumer behaviour and market dynamics. Growing awareness amongst individuals about the importance of hair health and…

In Singapore, mass beauty and personal care experienced growth in 2023, with solid performances observed across various product categories. With consumers adopting a more conscientious approach to their expenditure and seeking value-driven options,…

Men’s grooming saw stable solid current value growth in Singapore in 2023, driven by a shifting cultural landscape where men are placing greater importance on their physical appearance. As societal norms evolve and perceptions of masculinity change,…

Oral care continued to see double-digit current value growth in Singapore in 2023. One of the factors that contributed to this was increasing consumer awareness of the importance of oral health for overall wellbeing, stemming from increased hygiene…

In Singapore, premium beauty and personal care maintained solid current value growth in 2023, with premium fragrances and premium skin care standing out as the primary drivers of actual value growth, and remaining the largest categories overall. This…

In Singapore, skin care saw continued current value growth in 2023, with facial care remaining the largest category and the primary growth driver. Growth was underpinned by several factors, including escalating concerns regarding beauty, health, and…

In 2023, sun care in Singapore experienced remarkable double-digit current value growth, particularly sun protection, which saw a significant increase of over 20% even after witnessing double-digit growth the two previous years. This continuous surge…

Despite a declining birth rate in China impacting the overall market for baby-related products, in 2023 baby and child-specific products exhibited recovery from its 2022 current value decline. This resilience can be attributed to its comparatively…

With the easing of pandemic restrictions, there remained heightened attention towards personal care and items such as bath and shower products. However, hoarding habits from the pandemic period led to continued stockpiles of such products, which…

Seeing a partial rebound from decline in 2022, beauty and personal care in China achieved a low single-digit current value growth rate in 2023, but value sales did not return to the level seen in 2021. This was mainly due to the continuation of…

After experiencing a significant current value decline in 2022, colour cosmetics in China witnessed a double-digit rebound in 2023, although it did not return to the level of sales seen in 2021. With the end of the zero-COVID policy, people’s lives…

In 2023, deodorants in China exhibited a modest recovery, after recording a decline in 2022 during the pandemic outbreaks, although sales did not return to the 2021 level. Leading players such as Nivea (Beiersdorf) and Unilever continued to face…

After a year of slight decline in 2022, depilatories showed current value growth in China in 2023, and rebounded to the 2021 level of sales, mainly due to the easing of pandemic restrictions and increasing consumer awareness. The relaxation of…

After experiencing a decline in 2022, fragrances witnessed robust current value growth in China in 2023. Despite the weak rebound in overall beauty and personal care in 2023, fragrances recorded double-digit growth, surpassing the level of sales seen…

Hair care has faced unexpected challenges in its journey to recovery post-pandemic, despite the relaxation of restrictions. After a year of slow decline for hair care in 2022, sales remained fairly stable in China in 2023, failing to recover any of…

After a year of notable decline in 2022, mass beauty and personal care returned to low current value growth in China in 2023, although sales were unable to reach the 2021 level. The largest category in the mass segment remained mass skin care. For…

After a year of notable current value decline in 2022, men’s grooming saw only low growth in China in 2023, with sales remaining well below the 2021 level. Men’s fragrances saw the strongest growth from a low base, while due to the stable demand for…

Oral care in China experienced only a partial recovery in 2023, with a low rebound in current value terms after seeing a notable decline in the previous year. Leading players such as Yunnan Baiyao Group, Procter & Gamble, Hawley & Hazel Chemical, and…

In 2023, premium beauty and personal care in China saw a notable current value rebound from the decline seen in 2022, although sales did not quite return to the 2021 level. After premium skin care, premium colour cosmetics is the largest category…

In 2023, despite the end of the zero-COVID policy, skin care in China did not witness the anticipated strong rebound, but instead experienced a modest recovery in the low single digits in current value terms, with actual value sales remaining lower…

After a year of decline in 2022, following the easing of pandemic restrictions in China sun care experienced full recovery in current value terms in 2023, returning to the pre-pandemic level of sales. The remarkable resilience of the sun care…

Baby and child-specific products performed solidly in 2023, with total volume and current value sales increasing at robust rates and all categories registering positive results in both respects. Buoyant demand was underpinned by relatively high birth…

In 2023, prices of baby and child-specific products inevitably saw a significant price hike from manufacturers and retailers alike as Hungary continued to suffer from elevated inflation. As disposable income was squeezed a significant number of…

Baby and child-specific product sales remained stagnant in 2023. Norwegian parents continue to favour a minimalist approach to baby hygiene, using as few products as possible. This translates to a preference for gentle, multi-functional washing…

In 2023, baby and child-specific products registered growth in both volume and value terms in, with rising inflation driving the positive value performance. Baby-specific products drove the performance of the landscape, while items designed for older…

In 2023, healthy growth was recorded in baby and child-specific products in Slovakia. High inflationary pressures on price underpinned current value growth. Demand remains solid as parents deem these products as essential products for their…

Baby and child-specific products saw current value growth in the Czech Republic in 2023. Parents have become more concerned about the health and hygiene of their newborns, which has gradually led to an increase in demand for baby and child-specific…

Baby and child-specific products in the Netherlands was affected by the slowdown in the birth rate after a pandemic-induced peak and spikes in average unit prices. These were the main reasons for the declines in retail volume sales of baby and…

Baby and child-specific products in the Philippines saw a stagnant performance in current value terms in 2023. One factor which had an impact on sales was a decline in the birth rate, thanks to greater female empowerment and easier access to family…

Baby and child-specific products turned in a positive performance in Vietnam in 2023, despite potentially challenging demographic trends. The country’s birth rate has been falling in recent years, with the Department of Population reporting an…

Overall volume and current value growth rates for bath and shower in Algeria in 2023 were slightly weaker than those recorded in 2022. This was partly due to increasing maturity, though the slowdown also reflected heightened budget-consciousness…

High inflation and declining purchasing power significantly influenced consumer purchasing decisions when it came to bath and shower products in 2023. The discounted pricing strategies of retailers such as Lidl and Aldi proved successful with these…

Bath and shower in Norway experienced a decline in 2023, a natural correction following the surge witnessed during the pandemic. Heightened hygiene awareness during that time led to increased demand for products like liquid soap, bar soap, and hand…