Beauty and Personal Care

The recovery of travel helped depilatories in the Netherlands to limit the decline in retail volume sales to a marginal one in 2023, following a moderate increase in 2022. Strong growth in average unit prices spiked retail current value growth;…

Depilatories registered current value growth in the Czech Republic in 2023. High inflation and the rising prices of services in beauty salons, as well as laser hair removal, temporarily supported the growing retail value of the category. Sales…

Permanent and semi-permanent hair removal continues to be popular among Slovak consumers, providing strong limitations to the sale of traditional depilatories. In 2023, the category recorded only modest current value growth, mostly driven by rising…

Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022…

Depilatories in Norway is characterised by a high degree of maturity. The preference for a hairless appearance has been the norm for a long time, leading to limited opportunities for innovation and premiumisation. Furthermore, the market is dominated…

In an effort to present better value and attract sales some manufacturers increased their pack sizes, as seen with 10+4 Gilette Blue and 10+5 Wilkinson Sword. However, these large packs do not always present the best value with smaller packs of four…

Depilatories experienced a slowdown in total volume sales growth in 2023. This was mainly because rising prices and falling purchasing power prompted more Algerian women to try to save money by reverting to traditional home-made hair removal…

Deodorants in Vietnam turned in a convincingly positive performance in 2023, thanks in large part to rising living standards and higher hygiene-consciousness propelling greater concern in personal hygiene and grooming. The use of deodorants to combat…

Deodorants in the Philippines saw strong growth in current value terms in 2022 as consumers returned to their busy pre-pandemic lifestyles, including increased levels of socialisation and sports and fitness activities. Dry deodorant serums gained…

In 2023, the demand for deodorants in the Netherlands was quite stable, with only a slight decrease in retail volume sales. This followed two consecutive years of slight growth as the category recovered from the downturn caused by the Coronavirus…