Beauty and Personal Care

The Malaysian hair care market continued to benefit from the post-pandemic return to previous patterns and habits in 2023. The COVID-19 pandemic and the resulting lockdowns and home seclusion promoted a change in the hair care routines of many…

In 2023, hair care in Lithuania recorded double-digit retail value sales, with retail volume growth led by hair loss treatments. As global supply chains continued to face challenges in the first quarter of 2023, price increases were put in place.…

Following a relatively strong performance in the year prior, demand for hair care slowed in Latvia during 2023. Retail volume sales came under pressure following the price increases, although this had a positive impact on current value growth. 2023…

2023 saw a significant rise in hair care product prices in Kazakhstan due to increased raw material and logistics costs. Interestingly, this has not significantly impacted consumer demand. With the lifting of COVID restrictions, personal appearance…

Hair care in Georgia registered moderate constant value and volume growth in 2023. However, the offering remained basic, with standard shampoo being the most popular product and little demand for products such as serums or styling agents. Hair…

In 2023, hair care in Estonia recorded double-digit retail value sales, driven by rising inflation, while volume growth was positive in all areas of bar hair loss treatment. Conditioners showcased strong growth in 2023, while professional hair care…

Hair care saw current value growth in Egypt in 2023. The category witnessed declining volumes and significant increases in value due to a considerable increase in its prices, which rose by more than 40%. These prices increased for several reasons,…

Specialist hair care products are becoming increasingly important in Ecuador, not least as many consumers are looking for products that have been specifically developed to address their personal needs more effectively. Within this context, for…

Hair care in Denmark continued to witness positive current value growth in 2023, largely driven by inflation in 2023 with rising prices contributing to stagnant retail volume sales. Lower consumer purchasing power resulted in some downtrading to more…

Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit…