Beauty and Personal Care

Mass beauty and personal care maintained solid current value growth in the US in 2023. In particular, the growing focus on health and wellness amongst consumers significantly raised demand for products that prioritise safety, ingredient transparency,…

Despite the persistent impact of cost-of-living pressures over 2023, beauty and personal care in Australia showed resilience. Local consumers did not necessarily reduce their purchases of beauty products but instead sought more affordable options.…

2022 was characterised by high inflation, which brought price increases and volume pullbacks across the US consumer goods space. Amidst this economic environment, hair care witnessed divergent performances in the US, as consumers tightened their…

Hair care in Australia experienced steady growth, driven by the ongoing skinification trend. The latter continued to influence category development, with an increasing number of hair care products incorporating premium skin care ingredients to…

Given the post-pandemic euphoria seen for fragrances, expectations were that the category, and particularly premium fragrances, would start seeing some signs of deceleration or consumer fatigue, potentially leading to some trading down to mass…

Fragrances in Australia experienced a notable upsurge in demand throughout 2023, building upon the recovery observed the previous year. This growth trend was largely driven by pent-up demand resulting from the pandemic, as social activities resumed.…

In 2023, depilatories recorded steady single-digit growth in the US in current value terms, as prices comparatively stabilised after inflated adjustments in 2022. Value growth was led by women’s pre-shave and women’s razors and blades, while decline…

Amid a cost-of-living crisis, consumer focus on value has heightened in Australia. There is growing demand for multifunctional products that offer both value and convenience. Recent product innovation in depilatories has focused on skin care…

Deodorants continued to see double-digit current value growth in the US in 2023. Strong performances were led by deodorant sticks, followed by deodorant sprays, deodorant roll-ons, and deodorant creams. Deodorant pumps was the only format within…

Just as consumers are tailoring their choice of fragrance to suit various occasions, they are now applying a similar approach to selecting deodorants in Australia. Rather than relying on one deodorant exclusively, local consumers are building…