Beauty and Personal Care

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Baby and child-specific products in South Africa remained resilient in 2023, despite a struggling economy. Many consumers continued to prioritise their children’s wellbeing, supporting further demand across the category. This ongoing positive…

Bath and shower in South African remained an essential category for many local consumers in 2023. Despite being financially challenged, much of the country’s population perceives bar soap as essential and tends to be included in most consumers’…

In 2023, demand for beauty and personal care in South Africa continued to rise, despite many local consumers experiencing financial difficulties due to the cost-of-living crises. As a result, South Africans prioritised their expenditure and where…