Beauty and Personal Care

In beauty and personal care in Nigeria in 2023, a poor economic environment characterised by high inflation and weak consumer spending power led to a drop in demand. Demand fell across categories as consumers struggled with heavy pressure on…

Colour cosmetics in Nigeria was also negatively impacted by poor economic conditions in 2023, as high inflation weakened consumer spending power as unit prices of all brands rose strongly. The strong rises in unit prices drove strong retail current…

Deodorants in Nigeria saw positive retail current value growth in 2023, but all categories declined in retail volume and value (constant 2023 prices) terms in a depressed economic climate. The strong performance in retail current value sales was due…

Depilatories in Nigeria still had quite low penetration at the end of the review period. Nonetheless, the category saw some development. Demand has largely been sustained over the review period, although there was some fluctuation due to the effects…

The weak economy negatively affected the demand for fragrances in Nigeria in 2023. The depreciated local currency and high inflation forced high import costs and double-digit declines in retail volume sales of fragrances, with consumer purchasing…