Beauty and Personal Care

From modern grocery retailers to small local grocers, imported fragrances continue to dominate shelves. Despite the entry of more “Made in Cameroon” brands in the market such as Chouquette, Les Essences Bantu, Mboa, Extraits, Parfums Bonheur and…

The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use.…

The hot tropical climate in Cameroon especially during the dry season leads to a lot of sweating. Temperatures average around 36 degrees on a daily basis during the dry season, with this season lasting for around six months. Sweating is thus…

In the nail products category, nail polish experienced the strongest growth while nail treatments/strengthener recorded the lowest demand. Innovation continues to drive growth in nail products. Nail polish has evolved. Traditional nail polish takes a…

The beauty and personal care market in Cameroon has great economic potential. However, some sectors, such as colour cosmetics are still heavily characterised by imported products. Imports of colour cosmetics and skin care products in volume terms…

Sales of hand sanitisers plunged in both value and volume terms in 2022 as most Cameroonians now consider them unnecessary or of low priority post pandemic. The prices of hand sanitisers surged as leading players cut down production in response to…

Sensitisation campaigns of new mothers post birth and increased access to information on infant care is having an impact on the way most parents take care of their infants. There is a growing shift from the use of alternative cleaning techniques such…

During 2022, the sun care category in Tunisia witnessed the launch of the first domestic, locally produced brand, Narcisse Sund. The product is locally produced and sold via pharmacies and retail e-commerce. Demand remains limited due to a lack of…

Skin care is an increasingly interesting category for a growing number of Tunisian companies. This category offers potential for growth as consumers are more aware of the importance of taking proper care of their skin, for beauty and health reasons,…

Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal…