Beauty and Personal Care

Overall volume sales growth for beauty and personal care in Algeria in 2023 was modest and unchanged on 2022, while growth in total current value sales was down slightly on the previous year. This was mainly due to stubbornly high inflation fuelled…

Overall volume and current value growth rates for bath and shower in Algeria in 2023 were slightly weaker than those recorded in 2022. This was partly due to increasing maturity, though the slowdown also reflected heightened budget-consciousness…

Baby and child-specific products performed solidly in 2023, with total volume and current value sales increasing at robust rates and all categories registering positive results in both respects. Buoyant demand was underpinned by relatively high birth…

Rising living standards in Côte d'Ivoire have boosted demand for beauty and personal care products, leading to positive growth in 2023. Bath and shower, deodorants, fragrances, hair care, cosmetics, and skin care are particularly popular. Factors…

The face is the most visible part of the body and Cameroonians especially women are keen on using facial care to look after their skins. There is an increased willingness to spend more on obtaining quality facial care products. Unlike the body care…

The premium beauty and personal care category in Cameroon is still niche due to low demand as the target audience remains small. This has been a key reason why it has been a struggle to have established beauty specialists that focus solely on the…

The competitive environment in the oral care category in Cameroon is led by Colgate-Palmolive and Tropik Industries SA, the exclusive distributor of the Signal toothpaste and toothbrush in Cameroon. Colgate-Palmolive has intensified the competition…

In the past, be it in barber shops or at home, baby powders were the most common pre-shave products used with surgical spirits used as post-shave lotions to prevent bumps. These were cheaper alternatives coupled with the fact that the availability of…

The “Made in Cameroon” logo, one which started in the food industry, has rapidly gained traction and spread across other industries including beauty and personal care. As the Cameroonian government touted its import substitution policy in order to…

Hair breakages and scalp issues are some of the leading hair problems in Cameroon, which is why demand for conditioners and shampoos is on a growth trajectory. For scalp issues, dandruff is the main problem with the hot tropical climate in the…