Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
From modern grocery retailers to small local grocers, imported fragrances continue to dominate shelves. Despite the entry of more “Made in Cameroon” brands in the market such as Chouquette, Les Essences Bantu, Mboa, Extraits, Parfums Bonheur and…
The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use.…
The hot tropical climate in Cameroon especially during the dry season leads to a lot of sweating. Temperatures average around 36 degrees on a daily basis during the dry season, with this season lasting for around six months. Sweating is thus…
In the nail products category, nail polish experienced the strongest growth while nail treatments/strengthener recorded the lowest demand. Innovation continues to drive growth in nail products. Nail polish has evolved. Traditional nail polish takes a…
The beauty and personal care market in Cameroon has great economic potential. However, some sectors, such as colour cosmetics are still heavily characterised by imported products. Imports of colour cosmetics and skin care products in volume terms…
Sales of hand sanitisers plunged in both value and volume terms in 2022 as most Cameroonians now consider them unnecessary or of low priority post pandemic. The prices of hand sanitisers surged as leading players cut down production in response to…
Sensitisation campaigns of new mothers post birth and increased access to information on infant care is having an impact on the way most parents take care of their infants. There is a growing shift from the use of alternative cleaning techniques such…
During 2022, the sun care category in Tunisia witnessed the launch of the first domestic, locally produced brand, Narcisse Sund. The product is locally produced and sold via pharmacies and retail e-commerce. Demand remains limited due to a lack of…
Skin care is an increasingly interesting category for a growing number of Tunisian companies. This category offers potential for growth as consumers are more aware of the importance of taking proper care of their skin, for beauty and health reasons,…
Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal…
Oral care products were only affected by home seclusion and consumer lockdown during the first quarter of 2021. Many distributors turned to online shopping and home deliveries in order to make it easier for consumers to get supplies and access their…
After two unprecedented years characterised by the height of the COVID-19 pandemic, 2022 proved to be a year of recovery for men’s grooming in Tunisia. Moreover, despite the economic crisis, men’s grooming in Tunisia remained attractive to many…
Countless new products were developed by local industry players in Tunisia in 2022. The Tunisian beauty and personal care industry is endeavouring to compete with international players by launching new brands at affordable prices compared to imported…
Due to the economic crisis, the parallel market and smuggled products are increasing in Tunisia. One of the categories that is most affected by the presence of illicit trade is salon professional hair care. In 2022, the number of products illegally…
During the height of the COVID-19 pandemic in 2020 and 2021, sales of fragrances recorded steep declines in volume and stagnation in value terms. Government restrictions limited all social interactions and enforced considerable time at home. Given…
Despite growing competition in the category and an important number of products available in the Tunisian market, local manufacturer Laboratoire Nihel maintained its position as the leading player in depilatories in value terms in 2022.
Sales of deodorants in Tunisia are generally supported by lower-income consumers who use these products not only as deodorants or antiperspirants but also as a substitute for fragrances. This is especially the case for deodorant sprays, which are…
After two tight years in 2020 and 2021 due to the onset of COVID-19, 2022 proved to be a year of recovery for sales of colour cosmetics in Tunisia. During the height of the pandemic, demand recorded a significant decline because many women had to…
The beauty and personal care industry in Tunisia registered strong value growth in 2022. However, this was mostly caused by relatively high inflation that was stimulated by a sharp depreciation of the local currency against the euro, the economic…
In 2022, hand sanitisers recorded a significant decline, with sales returning to near pre-pandemic levels. For almost two years, this product was in high demand by Tunisians and widely available, including in modern and traditional grocery retailers.…