Bath and Shower

In 2023, sales of bath and shower products in Japan remained higher than pre-pandemic (2019), thanks to the significant bump to sales seen in 2020, but the sales decline that began in 2021 continued. Liquid soap and hand sanitisers saw giant leaps in…

Retail value sales of bath and shower products recorded solid growth in value terms in 2023. This growth was largely driven by inflationary pressures, however, as volume sales declined. According to Stats NZ, the cost of living for an average…

Many bath and shower products are seen as an essential part of the daily hygiene routines of the local population with bar soap in particular being a relatively mature category. As such, growth in part is linked to population growth. Therefore, sales…

As inflation remained relatively high in 2023, many consumers turned towards private label for their bath and shower needs. Brands like Balea from dm and Cien by Lidl captured the interest of price-conscious consumers most affected by the…

In 2023, bath and shower in Ireland registered positive retail value sales, driven by rising prices, while retail volume growth was challenged. With the threat of COVID-19 having reduced, habits that formed during the pandemic – such as hand…