Bath and Shower

Market research on the beauty and personal care industry. Standar...

Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Bath and Shower in Australia

May 2024

Bath and shower in Australia exhibited improved demand in 2023, following two consecutive years of retail volume declines. Product innovation played a significant role in driving category growth, as brands introduced new formulations and features to…

USD 1,195
Country Report

Bath and Shower in the US

May 2024

In 2022, the US experienced continued pandemic-related behaviours amidst spiking cases, as well as inflationary-driven price increases that impeded the performance of bath and shower. As consumers grappled with tightening wallets, and traded down to…

USD 1,195
Country Report

Bath and Shower in Kenya

May 2024

Bath and shower in 2023 saw PZ Cussons expand its Flamingo soap line in Kenya by introducing two new variants - Marula Oil and Honey, and Traditional Black Soap. The products are enriched with charcoal, cocoa butter, shea butter and marula oil,…

USD 1,195
Country Report

Bath and Shower in Uzbekistan

May 2024

Bath and shower in Uzbekistan continued to witness robust demand in 2023, spurred by heightened awareness of health maintenance amidst the COVID-19 pandemic. Seen as essential items in everyday routines, these products experienced significant growth…

USD 1,195
Country Report

Bath and Shower in Poland

May 2024

Bath and shower maintained growth in both retail volume and current value terms in Poland in 2023, with growth across all categories except hand sanitisers, sales of which continued to normalise after the peak of the pandemic. Bar soap saw one of the…

USD 1,195
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