Saudi Arabia is still an underdeveloped market in terms of consumer foodservice and opportunities are still available for smart investors. Meanwhile, the major focus is on the main cities such as Riyadh.
Competition is intensifying in the street stalls/kiosks category in Saudi Arabia and players will need to develop strong strategies in order to maintain and develop their positions in the market. Offering promotional activities should be at the top of the list of effective and efficient strategies, especially as there is fierce competition coming from other categories such as coffee shops, with major competitors including Dunkin’ and Tim Horton’s.
Since most consumers are now active on multiple social media platforms, including Facebook, Instagram, TikTok and Snapchat, these channels will be increasingly important in the advertising and marketing activities of consumer foodservice players, including street stalls/kiosks operators, during the forecast period. Players will utilise social media to maintain consumer engagement with brands and keep them updated with the latest launches, promotions, new menu items and new openings.
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Street Stalls/Kiosks
Small, sometimes mobile, foodservice providers characterised by a limited product offering and by low prices. Includes street stalls, street hawkers and foodservice kiosks where food is prepared in some way and served through a hatch or over a display counter to take away. Also includes kiosks and carts located externally or internally eg in shopping malls etc. As a rule, street stalls/kiosks outlets tend to be smaller than 100% home delivery/takeaway outlets, while menus are more limited, often (though certainly not always) with a greater emphasis on snack items, rather than full meals.
See All of Our DefinitionsThis report originates from Passport, our Street Stalls/Kiosks research and analysis database.
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