Sales of cigarillos expanded between 2016 and 2020, due to their lower price than cigarettes. However, the revised law from October 2021 removed this price advantage, making sales of cigarillos drop from 2021 in volume terms.
While pipe tobacco is a niche which struggles with an ageing user base, water pipe tobacco, or hookah/shisha, is continuously growing in popularity. Hookah is becoming popular especially amongst younger generations of legal smoking age, which is the population group that the tobacco industry has been struggling to attract.
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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