Cigars, cigarillos and smoking tobacco is expected to maintain an overall positive performance over the forecast period, in both value and volume terms. However, volume growth is expected to remain relatively low, while value is better supported by price hikes.
Whilst smoking tobacco is projected to see relatively sluggish, albeit positive, sales over the forecast period, the category still holds numerous opportunities – notably so in fine cut tobacco. Such products offer smokers cheaper alternatives to cigarettes, and the less-processed perception of smoking tobacco compared to cigarettes is seen as another preferable factor.
The competitive landscape in cigars, cigarillos and smoking tobacco is expected to maintain its status quo over the forecast period. Manifatture Sigaro Toscano SpA, in particular, is expected to maintain its strong lead in cigars, thanks to its excellent reputation, allure due to its hand-rolling production techniques, ongoing innovation in limited-editions, flavours, and options, and business strategies with the Ministry of Agriculture, Food Sovereignty and Forestry (MASAF).
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Understand the latest market trends and future growth opportunities for the Cigars, Cigarillos and Smoking Tobacco industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Cigars, Cigarillos and Smoking Tobacco
This report originates from Passport, our Cigars, Cigarillos and Smoking Tobacco research and analysis database.
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