About Us

We have been a leading provider of data analytics and research into markets, industries, economies and consumers for over 50 years and we’ve learnt a few (million) things along the way. One thing we know absolutely is that change is a constant, and the best way to navigate the unknowable, is with data. Our extensive heritage, our seasoned staff and our exceptional collective wisdom add a human touch to our data. We’re also always evolving, and that’s why we use the latest technologies, incorporate Artificial Intelligence and leverage data science alongside our established approaches. Developments in Machine Learning have given us the tools to make sense of vast volumes of data, uncovering hidden patterns and gaining actionable insights that were previously unimaginable. The benefits of embracing new technology are transformative, and combined with our collective wisdom and wealth of experience, we offer you a competitive advantage.

Sizing up new markets without a local guide is ill-advised. Our network of local analysts is a powerful force, giving us direct access to unique cultural, economic and social dynamics in 100 countries. It’s not just about the data they provide; we also have on-the-ground, face-to-face conversations with experts who have deep insights into local businesses, complex cultural practices and market trends that may not be visible from afar. This is information that reaches beyond data and statistics, and into the collective knowledge and experience of industry insiders. Understanding the nuance of local markets gives you a clear way to tailor your products and services to specific local habits. As well as understanding the inherent subtleties of in-country operations, our network is briefed to identify emerging opportunities, detect approaching risk and support you in navigating the local landscape.

Meticulous data collection, expert processing of information, a rigorous approach to data handling and our reputable sources are all fundamental to the service we provide. We retain complete control over the quality, reliability and veracity of the data we build and own, making our sources transparent. To optimise the usefulness of our research and help you navigate the information you receive, we have built an accessible, user-friendly knowledge hub called Passport. Passport brings together data and research that is captured and analysed across multiple sources and timeframes, to generate a complete guide to consumer behaviours, market trends, industry insights and economic forecasts. This unique combination enables you to make informed decisions from a single, trusted platform.

Cross-country comparison is crucial and our unique standardised globally-applicable taxonomy makes it easy. We have developed these proprietary category, company and brand taxonomies over decades so that we can draw reliable, meaningful conclusions, identify global trends, evaluate market performance and make sure every decision is absolutely informed. Our standardised approach means maximum accuracy and minimum bias, providing results that are reliable, credible and consistent. We can categorise data into a common language and framework and provide a real understanding of consumer behaviours and trends that stretch beyond borders.