Toilet Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Toilet Care in Uzbekistan

Feb 2024

Even as quarantine measures lifted, the demand for toilet care products in Uzbekistan remained robust. Local consumers continued to prioritise home hygiene, maintaining regular toilet cleaning routines. Despite 2023's moderate growth in both market…

USD 1,195
Country Report

Toilet Care in Serbia

Feb 2024

In 2023, growing unit prices and strengthening economising trend led consumers to reduce their purchases while focusing on essentials. As a result, toilet care saw a decline in retail volume sales in all areas while overall retail value grew. Many…

USD 1,195
Country Report

Toilet Care in Portugal

Feb 2024

Toilet care saw current value growth driven by rising average unit prices as a result of persistent inflation in 2023. Constant promotional activity avoided a stronger consumer switch to private label during the year. On the other hand, consumers…

USD 1,195
Country Report

Toilet Care in Finland

Feb 2024

The notable unit price growth in 2023 has prompted many Finns to optimise their consumption of toilet care products. Consumers are shifting away from in-cistern toilet blocks (ITBs) towards toilet liquids/foams due to their lower cost and the ability…

USD 1,195
Country Report

Toilet Care in Egypt

Feb 2024

Unlike many other home care categories, toilet care only experienced a marginal rise in demand during the first year of the pandemic, as consumers relied on bleach and surface care, both carrying lower average unit prices, for their enhanced hygiene…

USD 1,195
Country Report

Toilet Care in Indonesia

Feb 2024

Toilet care is a category enjoying strong and stable growth, supported by the ongoing urbanisation trends in Indonesia. As urban migration continues, more consumers are finding themselves in upgraded living conditions, residing in modern houses and…

USD 1,195
Country Report

Toilet Care in Denmark

Feb 2024

Higher input costs continued to have a pronounced impact on retail price points, with strong increases noted during 2023. As inflation remained high, albeit lower than the 2022 peak, there was heightened consumer price-sensitivity. This underpinned a…

USD 1,195
Country Report

Toilet Care in Germany

Apr 2024

In Germany, there is a term called "Sitzpinkler" for men who sit while urinating, driven by concerns related to hygiene, health and the growing influence of smartphones. Therefore, maintaining proper toilet care remained a significant priority for…

USD 1,195
Country Report

Toilet Care in Lithuania

Feb 2024

Toilet care posted strong retail volume and current value growth in 2023, aided by strong promotional activity from key players, including Bref from Henkel AG & Co KGaA. Since the COVID-19 pandemic, daily hygiene standards have risen with more…

USD 1,195
Country Report

Toilet Care in Georgia

Feb 2024

Toilet care in Georgia reported moderate volume growth in 2023. Toilet liquids/foam was the fastest growing category, as it has the widest product assortment with lower unit prices than most other categories of toilet care. Rising hygiene standards…

USD 1,195
Country Report

Toilet Care in Morocco

Mar 2024

Toilet care in Morocco saw healthy growth in current value terms in 2023, continuing the trend of the previous year. Sales remained dominated by toilet liquids/foams, thanks to their significantly cheaper prices compared to in-cistern devices. In…

USD 1,195
Country Report

Toilet Care in Tunisia

Feb 2024

Modern grocery retailers, such as supermarkets and hypermarkets, play a pivotal role in the category in Tunisia as the primary sellers of imported toilet care brands. These retailers offer notable international brands like Harpic (Reckitt Benckiser…

USD 1,195
Country Report

Toilet Care in Azerbaijan

Feb 2024

Toilet care registered both healthy constant value and volume growth in 2023. Toilet liquids/foam continued to account for most value sales and also registered the highest current value growth. Rim liquids also accounted for significant value sales,…

USD 1,195
Country Report

Toilet Care in Mexico

Feb 2024

Continuing the trend seen for several years, toilet care continued to record a positive performance in both retail volume and current value terms in 2023, in line with heightened hygiene awareness as a result of the pandemic. Many consumers have…

USD 1,195
Country Report

Toilet Care in Belgium

Feb 2024

The outbreak of COVID-19 and the measures taken to contain it had a positive impact on sales of toilet care in 2020. With consumers working and studying from home they were using the toilet more frequently and thus this boosted demand for toilet…

USD 1,195
Country Report

Toilet Care in Algeria

Feb 2024

In Algeria, toilet care products are perceived as a less essential home care product. In the face of economic uncertainty and limited purchasing power, consumers have shifted away from using toilet care. Sales performance has also been hampered by…

USD 1,195
Country Report

Toilet Care in Ukraine

Feb 2024

In a category with all members in decline, rim blocks and rim liquids posted the smallest drop in volume sales terms in 2023. Products found within these segments are often considered essential for maintaining toilet hygiene, and Ukrainian consumers…

USD 1,195
Country Report

Toilet Care in Turkey

Feb 2024

In 2023, overall toilet care volume sales declined, with these products being considered luxury during the economic crisis. In-cistern devices and toilet liquids drove the bulk of this decline. However, ITBs displayed a contrasting trend,…

USD 1,195
Country Report

Toilet Care in Poland

Feb 2024

Retail value growth was double-digit in 2023, driven by rising price points and inflation. While consumers became increasingly price-conscious, retail volume growth remained positive, with the outbreak of COVID-19 having a heightened awareness of…

USD 1,195
Country Report

Toilet Care in Latvia

Feb 2024

In 2023, toilet care tablets and powders witnessed solid growth in retail value and volume sales. This surge can be attributed to the increased time consumers spend working from home, resulting in more frequent toilet usage and a heightened need for…

USD 1,195
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