Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Continuing the trend seen for several years, toilet care continued to record a positive performance in both retail volume and current value terms in 2023, in line with heightened hygiene awareness as a result of the pandemic. Many consumers have…
Toilet care maintained solid retail volume and current value growth in 2023, although from a relatively low base. Many consumers, especially those with young children, remain in the habit of periodically cleaning the toilet. Even post-pandemic,…
A typical performance amongst home care categories in Japan in 2023 was that volume sales fell, whilst average unit prices increased, driving up value sales as a result. However, toilet care was a little different. The category saw significant…
Consistent with trends across home care generally, volume sales of toilet care products declined in 2023. As inflation continued to rise, placing household incomes under intense pressure, consumers started to trade down to cheaper products. This…
Toilet care is a category enjoying strong and stable growth, supported by the ongoing urbanisation trends in Indonesia. As urban migration continues, more consumers are finding themselves in upgraded living conditions, residing in modern houses and…
Toilet care was one of the few categories to see growth in retail volume terms in 2023. Rim blocks saw a return to growth in 2023 with sales benefiting from the convenience of these products as consumers returned to busy lifestyles away from the…
Higher input costs continued to have a pronounced impact on retail price points, with strong increases noted during 2023. As inflation remained high, albeit lower than the 2022 peak, there was heightened consumer price-sensitivity. This underpinned a…
Toilet care products are seeing a mix of trends according to the different categories. Faced with the sharp rise in costs, companies have been forced to increase retail prices in 2023 and this has curbed demand. Declining volume sales has been seen…
While the COVID-19 pandemic has ceased to be prominent, as the Chinese government announced it would remove most pandemic-related restriction in late 2022, consumer awareness around keeping their homes safe and hygienic remains significant, leading…
Toilet care in Bulgaria saw positive development in 2023, with double-digit retail value growth and a retail volume rise in areas such as rim block and toilet liquids/foams. In addition, all product areas recorded positive retail value growth, driven…