Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Sales in surface care are managing to see small positive volume sales, as well as value sales which are supported by the price hikes which are affecting home care overall. Overall, consumers are seeking affordable products which offer good…
Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels…
Demand for surface care showed signs of stabilisation in 2023, as consumers settled back into familiar patterns of cleaning behaviour, following a surge in interest in hygiene following the outbreak of COVID-19. Nonetheless, consumers remained more…
Following growth driven by COVID-19, the major product areas in surface care continued to be bathroom cleaners, kitchen cleaners, drain openers and floor cleaners in 2023. As such, manufacturers and retailers have continued launching various formats…
Bathroom cleaners saw the slowest decline in terms of volume sales in 2023, with all members of surface care on a downward slope. Bathroom cleaners fared slightly better than the rest thanks to heightened hygiene emphasis, with local consumers…
Performance was muted for surface care in 2023, with constant value sales, as well as volume sales, falling slightly. Now that the pandemic is over, there was less cleaning overall. In addition, significant illicit trade also dampened volume sales.
Surface care in Uzbekistan witnessed notable growth throughout 2023, both in terms of value and volume. This growth can be attributed to several factors, including the expanding population and the heightened awareness of personal health and hygiene…
In the last four years of the review period (2020-2023), the home care disinfectants category witnessed the sharpest movements in the entire home care market. Together with all purpose wipes, these products soared during the peak months of the…
Surface care in Cameroon in 2023 was being driven by the popularity of multi-purpose cleaners, which command widespread consumer preference due to their cost-effectiveness, versatility, and abundant availability. The presence of local brands and…
Chandaria Industries has introduced a new product to surface care in Kenya. The company's Velvex oven cleaner is intended to meet the growing consumer demand for specific solutions to home cleaning needs. With only a limited number of brands offering…