Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
In 2023, kitchen cleaners were the clear leader in retail volume growth within surface care. The increased use of these products resulted from ongoing innovation and product development focused on higher effectiveness and natural composition. For…
The pandemic raised public awareness regarding the significance of hygiene and sanitisation. Since the onset of the pandemic, many of the leading brands in surface care have increased their presence on social media in order to reach their intended…
Amidst changing consumer preferences for home care in the United Arab Emirates, including surface care, there is a clear shift driven by the quest for better value for money. As households contend with rising living expenses, a noticeable trend is…
The pandemic increased consumers’ hygiene awareness, leading to a surge in sales of surface care in 2020, when COVID-19 first emerged. Demand for surface care has continued to be strong since, with 2023 seeing higher sales than pre-pandemic levels,…
Surface care registered minimal volume growth in 2023. This was partly because with society fully opened up post pandemic and people out and about more, there was less cleaning. Bathroom cleaners registered the highest value growth. However,…