Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
In the last four years of the review period (2020-2023), the home care disinfectants category witnessed the sharpest movements in the entire home care market. Together with all purpose wipes, these products soared during the peak months of the…
Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels…
Like many home care categories in Israel, surface care witnessed another year of price increases by leading players such as Kimberly-Clark Israel Ltd, due to supply issues and the rising cost of materials and production, in addition to import taxes.…
Surface care registered steady volume growth in 2023, supported in part by a stronger desire to maintain household cleanliness in Georgia. Modern retailers are also contributing to sales growth in surface care, with consumers looking for more…
In 2023, multi-purpose cleaners remained the largest segment in surface care and also registered the highest volume growth. With inflation still being high, consumers were price sensitive and appreciated the convenience and perceived value for money…