Your spot for the top consumer trends
Do you know what consumers really want? Are you fully prepared to deliver on customer needs? It's time to uncover their true behaviours and transform your marketing strategies. Our global consumer trends report will become your go-to resource for the year. But don't take our word for it, scroll down to check it out for yourself!
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Customers are your lifeline, and their demands never stop evolving
You need to know what consumers really want. That’s why we create this report.
Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2023.
2023 consumer trends at a glance
Budgeteers and Eco Economic in Australian Beauty and Personal Care
Julia Illera
The post-pandemic recovery of beauty and personal care decelerated in 2022, tempered by high inflation, rising unit prices and overall economic uncertainties, which continued to impact the daily lives of consumers in Australia.
Brand Strategies for Consumer Spending Habits in 2023
Amna Abbas
We’re almost halfway through the year, and consumers are still feeling the impact of economic uncertainties in their daily lives. Shoppers will continue to maximise the value of their purchases for the foreseeable future. In this article, you’ll see new stats on consumer spending and saving habits as well as potential brand strategies to consider that can cater to their priorities.
Top Three Global Consumer Trends in Sub-Saharan Africa
Anje du Plessis
Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. This blog provides an overview of the three trends expected to have the most impact in 2023 and the implications for business in sub-Saharan Africa. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses regionally.
See how our consumer trends evolved over the years
Top 10 Global Consumer Trends 2022
Gina Westbrook
Businesses need to evolve as quickly as consumer behaviour is changing. Be the first to put the 2022 trends into action.
10 Principais Tendências Globais de Consumo 2022
Alison Angus
Mudanças radicais no estilo de vida motivaram os consumidores a tomarem decisões de forma intencional, consciente e ambiciosa em 2021. Agora, eles estão colocando os planos em ação, se aventurando e aproveitando o momento.
2022年 世界の消費者トレンドTOP10
Gina Westbrook
パンデミック発生から2年、世界は変化の連続と向き合ってきました。ライフスタイルが大きく変化する中、消費者は熟考し、配慮したうえで、思い切った決断をするようになりました。そして今、世界が回復への道を歩み始める中、消費者は機会をうかがいながら計画を実行に移し、チャンスを掴もうとしています。