Do you know what consumers really want? Are you fully prepared to deliver on customer needs? It's time to uncover their true behaviours and transform your marketing strategies. Our global consumer trends report will become your go-to resource for the year. But don't take our word for it, scroll down to check it out for yourself!
You need to know what consumers really want. That’s why we create this report.
Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2023.
The post-pandemic recovery of beauty and personal care decelerated in 2022, tempered by high inflation, rising unit prices and overall economic uncertainties, which continued to impact the daily lives of consumers in Australia.
We’re almost halfway through the year, and consumers are still feeling the impact of economic uncertainties in their daily lives. Shoppers will continue to maximise the value of their purchases for the foreseeable future. In this article, you’ll see new stats on consumer spending and saving habits as well as potential brand strategies to consider that can cater to their priorities.
Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. This blog provides an overview of the three trends expected to have the most impact in 2023 and the implications for business in sub-Saharan Africa. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses regionally.