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Everything you need to know about consumers. All in one place. You’ll uncover their true behaviours and motivations with our trends report. Grab your go-to resource for the year.
These consumer trends help you...
Create the right products and services
Improve the shopping journey
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Reliable research from real-life experts
You need to know what consumers want. That’s why we’ve created this annual report for more than a decade.
Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2024.
Consumer trends at a glance
What to Expect from the Middle Eastern Consumer in 2024
Rabia Yasmeen
Euromonitor International recently published its Top Global Consumer Trends for 2024, on the back of a rigorous research process to foresee how consumer behaviour is expected to evolve and what it means for businesses. This study also enables us to outline what to expect from consumers in the Middle East during 2024.
2024 Consumer Trends in Asia and the Impact on E-Commerce
Rabia Yasmeen
Consumers tend to tighten budgets in the face of economic uncertainty and look to get the best value from their everyday purchases. Tech-savvy Asian consumers utilise online shopping platforms for value visibility through price comparisons and online reviews before purchases.
Three Digital Shopping Trends to Watch in 2024
Michelle Evans
Euromonitor International forecasts that consumers will spend nearly USD11 trillion on goods and services bought online in 2024. This expanding consumer base needs to be at the centre of your strategy. This article explores three key digital trends for the year ahead.