Your spot for the top consumer trends

Everything you need to know about consumers. All in one place. You’ll uncover their true behaviours and motivations with our trends report. Grab your go-to resource for the year.

 

These consumer trends help you...

iconGCT23_innovate1.svg

Create the right  products and services

iconsGCT23_create1.svg

Improve the shopping journey

iconsGCT23_create1.svg

Find new business ventures

Ready to act on these trends?

Reliable research from real-life experts

You need to know what consumers want. That’s why we’ve created this annual report for more than a decade.

Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2024. 

2023 trends

Download report

2022 trends

Download report

2021 trends

Download report

2020 trends

Download report

Consumer trends at a glance

Article

Europe: Top Consumer Trends in 2024

Stephen Dutton

Stephen Dutton

19 Jun 24

What is driving European consumer behaviour in 2024? Read this article for two consumer trends that are impacting brands in the region.

Article

Top Three Consumer Trends for Germany in 2024

Stephen Dutton

Stephen Dutton

17 May 24

Germany, as a market, has experienced a number of challenges in previous years. Many product and service industries are experiencing a rebalancing effect in the wake of the pandemic, navigating a new normal in supply and demand, while lingering inflation and a cost-of-living crisis continue to squeeze consumers and businesses alike. Despite the challenges, there is room for optimism.

Article

Latin America: Top Consumer Trends in 2024

Rodrigo Mattos

Rodrigo Mattos

1 May 24

Latin America is one of the most diverse regions in the world. Strategies that work in Asia or Europe, for example, can’t simply be plugged and played into this unique region. Read this article for two consumer trends to watch in Latin America in 2024.

;