Home Care

Air care maintained retail volume and current value growth in 2023, with increases seen across all categories. However, car air fresheners saw the strongest increase in this year. Car is the main mode of transportation for locals, and the majority of…

Air care recorded retail volume growth in 2023, albeit at a slower pace than for several years. The largest category, spray/aerosol air fresheners, saw a healthy performance, due to the affordability and ease of use of these products. This popular…

.Air care in Morocco witnessed a positive growth in current value terms in 2023, continuing the trend of the previous year. Spray/aerosol air fresheners continued to be the most widely used product type, as well as posting the strongest overall…

The absence of COVID-19 restrictions in 2023 marked a significant shift in consumer behaviour in the air care category. With New Zealanders spending more time at home between 2020 and 2022 due to lockdowns and various restrictions, there was a…

Most areas in air care recorded a retail volume sales decline in 2023 due to high inflation and the increase in unit prices that triggered the double-digit retail value growth in current terms. The affordability of gel air fresheners and…

Air care overall recorded a decline in volume sales growth in 2023 as current value sales rose in response to rising unit prices. Inflationary pressures and diminished disposable personal incomes prompted many consumers tend to trade down to…

Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity. Moreover, concerns over the impact of harmful chemicals on personal health and the environment placed a downward pressure on sales of air…

The demand for air fresheners continued to rise in 2023. All significant categories saw strong retail volume growth rates, although candle, gel and liquid air fresheners remained negligible. Spray/aerosol and "other" air fresheners dominated demand,…

Prior to the pandemic there was a surge in demand for newer and more innovative air care products such as candle, electric and gel air fresheners. However, the pandemic had a significant impact on demand with demand for many products slumping as…

Following the outbreak of COVID-19, many consumers are spending more time at home, with hybrid working becoming increasingly common. The rise in home offices has increased the demand for air care products, including scented candles, liquid air…

The air care category performed well in both value and volume terms in 2023. The increased relevance that the home environment gained during the COVID-19 crisis continued at the end of the review period, favouring the development of the air care…

Romanian consumers remained very attached to their homes, and there was still a large part of the population that worked from home (or in a hybrid work system). In general, consumers are placing a higher importance on having a pleasant environment at…

Despite greater time spent at home at the height of the pandemic, demand for air care notably declined in 2020, as many local consumers, faced with mounting financial pressures, reduced their spending on perceived non-essential home care. In…

Rising price points led to double-digit value growth in 2023, while growing prices encouraged some consumers to purchase less and shift to private label goods. In addition, branded players focused on deals and discounts to retain sales. Despite these…

The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and…

Air care is managing to achieve small positive volume gains, while value sales are supported by the price hikes which are affecting home care overall. Indeed, air care attracts consumers who are keen to try new formats and scents and move from the…

Inflation is a driving force behind the growth of air care products in value terms in Slovenia. With rising unit prices, consumers are adopting a more cautious approach to their spending habits, leading to a decline in volume sales. Although…

Demand for air care in South Africa continued to rise in 2023, albeit with marginally slower volume sales growth compared to the previous year, as the country experienced a surge in inflation. This contributed to higher company revenues and profits…

In 2023, air care witnessed moderate single-digit growth in current value terms, due to the shifting perspective of air care as a component of self-care, particularly among the younger generations. This signifies a departure from viewing air care…

Compared to many other areas of home care, air care was relatively resilient to inflationary pressures, reporting a slight increase in retail volume. During the pandemic, long periods of home seclusion changed the way many people viewed their living…