Home Care

Inflationary pressures and strong price increases have affected consumer purchasing behaviour overall, and we are seeing this reflected in home care sales in Slovakia. Whist value sales are supported by the price increases, volume sales are in a…

In 2023, Slovenia witnessed a growing demand for hypoallergenic and sensitive products, particularly in surface care and laundry care, driven by an increasing prevalence of allergies. Consumers, especially parents and pet owners, favour surface care…

Overall demand for home care in South Africa remained stable in 2023, despite some variations in performance across the categories. While there may be a difference between high-income and low-income individuals in South Africa, the impact of elevated…

In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care…

Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to…

A number of noteworthy developments occurred in home care in Sri Lanka in 2023. Dishwashing bars and liquid soaps became much more popular among consumers than conventional hand dishwashing liquid. The demand for locally produced home care products…

The retail value of home care experienced growth in 2023, primarily driven by increasing retail price points. Conversely, when examining retail volume, home care witnessed a decline in sales throughout the year.

The home care market in Switzerland saw volume sales decline in 2023, though it saw current value growth, driven largely by rising prices. Demand was dampened by the general impact of high rates of inflation on consumers' purchasing power, as well as…

Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points.

Demand for home care in Tanzania is rising, backed by an expanding middle class, urbanisation and increasing awareness about the various benefits of these products and the importance of good hygiene in the home. Nonetheless, volume growth slowed in…

Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing…

Retail value sales in home care recorded strong growth in 2023; the result of rising inflation and significant price increases in the Czech Republic. As such, while retail value sales were positive, retail volume was challenged as consumers'…

Home care in the Netherlands rose in value terms but declined in volume terms in 2023. Inflationary pressures and reduced disposable incomes led Dutch consumers to strive to save money on their weekly shopping, with home care products offering…

In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the…

In 2023, home care in the United Arab Emirates experienced notable growth in both retail value and volume terms. This growth was primarily attributable to increasing retail prices and heightened consumer demand for essential home care products, as…

While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen…

In 2023, home care in the US witnessed further current value growth, primarily driven by widespread price hikes across various categories. However, this uptick in prices occurred against a challenging backdrop for local consumers who had already…

Home care in 2023 presented a challenging landscape, marked by a level of retail volume stagnation in several categories. This performance was due to several factors, but especially inflation and financial and economic crises and a concomitant…

In 2023, retail value growth in home care was significant, driven by rising inflation and increased unit prices.

In 2023, the home care market in Uganda continued to see demand supported by heightened levels of hygiene awareness resulting from the COVID-19 crisis and the subsequent outbreak of Ebola. In addition, population growth, retailing development and…