Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Air care overall recorded a decline in volume sales growth in 2023 as current value sales rose in response to rising unit prices. Inflationary pressures and diminished disposable personal incomes prompted many consumers tend to trade down to…
Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity. Moreover, concerns over the impact of harmful chemicals on personal health and the environment placed a downward pressure on sales of air…
The demand for air fresheners continued to rise in 2023. All significant categories saw strong retail volume growth rates, although candle, gel and liquid air fresheners remained negligible. Spray/aerosol and "other" air fresheners dominated demand,…
Prior to the pandemic there was a surge in demand for newer and more innovative air care products such as candle, electric and gel air fresheners. However, the pandemic had a significant impact on demand with demand for many products slumping as…
Following the outbreak of COVID-19, many consumers are spending more time at home, with hybrid working becoming increasingly common. The rise in home offices has increased the demand for air care products, including scented candles, liquid air…