Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Volume growth in toilet care was muted. Two factors led to the muted growth. With the pandemic having passed, there was less frenetic cleaning. In addition, with inflation still being relatively high, consumers traded down as much as possible and…
Toilet care products are seeing a mix of trends according to the different categories. Faced with the sharp rise in costs, companies have been forced to increase retail prices in 2023 and this has curbed demand. Declining volume sales has been seen…
While the COVID-19 pandemic has ceased to be prominent, as the Chinese government announced it would remove most pandemic-related restriction in late 2022, consumer awareness around keeping their homes safe and hygienic remains significant, leading…
For the second consecutive year, retail volume sales of toilet care registered a contraction in 2023, taking them below pre-pandemic levels. In 2022, volume sales started to decline in response to the ending of restrictions and the resumption of life…
Toilet care experienced healthy growth in retail value terms in 2023, primarily driven by high inflation and rising prices. As such, while retail value rose, retail volume sales struggled, posting a decline in all product areas. Consumers have…
Despite a heightened awareness of hygiene in Cameroonian households, compounded by the pandemic, there exists a notable limitation in consumer familiarity with contemporary toilet care cleaning solutions. This is partly attributed to the prevalent…
Toilet care in Bulgaria saw positive development in 2023, with double-digit retail value growth and a retail volume rise in areas such as rim block and toilet liquids/foams. In addition, all product areas recorded positive retail value growth, driven…
Demand for toilet care continued to rise in 2023, while a marginal easing of inflationary pressures resulted in lower retail value growth compared to the previous year. This continued to be an ongoing topic, nonetheless, as Brazil experienced a…
In 2023, toilet care achieved marginal retail volume growth due to stagnating consumer demand and the maturity of leading subcategories. Increased attention to toilet care is compensating for the loss of the consumer base in the face of population…
Toilet care is witnessing further growth in 2023, with sales supported by the adoption of new cleaning habits following the pandemic. The increased usage of specific toilet cleaning products at home has particularly benefited toilet liquid/foam…
The outbreak of COVID-19 and the measures taken to contain it had a positive impact on sales of toilet care in 2020. With consumers working and studying from home they were using the toilet more frequently and thus this boosted demand for toilet…
Toilet care registered both healthy constant value and volume growth in 2023. Toilet liquids/foam continued to account for most value sales and also registered the highest current value growth. Rim liquids also accounted for significant value sales,…
In 2023, toilet care saw some modest current value growth thanks to inflationary pressures increasing average unit prices. Despite the impact of inflation on unit prices, the focus on toilet care remains significant among Austrian consumers. The…
In 2023, retail volume sales of toilet care products experienced a solid increase in Australia, driven by factors such as rising household numbers and increased property occupancy rates. With greater mobility and the return to offices, consumers…
Volume sales of three of the four toilet care categories - rim blocks, rim liquids and in-cistern devices - declined in 2023. The main reason for this fall in volumes had to do with the lower amount of time people were spending at home than during…
In Algeria, toilet care products are perceived as a less essential home care product. In the face of economic uncertainty and limited purchasing power, consumers have shifted away from using toilet care. Sales performance has also been hampered by…
Surface care registered a healthy performance in both retail volume and current value terms in 2023, following the trend of the previous year. Growth was boosted by higher living standards and an enhanced focus on hygiene, despite the easing of the…
Surface care in Uzbekistan witnessed notable growth throughout 2023, both in terms of value and volume. This growth can be attributed to several factors, including the expanding population and the heightened awareness of personal health and hygiene…
Performance was muted for surface care in 2023, with constant value sales, as well as volume sales, falling slightly. Now that the pandemic is over, there was less cleaning overall. In addition, significant illicit trade also dampened volume sales.
Bathroom cleaners saw the slowest decline in terms of volume sales in 2023, with all members of surface care on a downward slope. Bathroom cleaners fared slightly better than the rest thanks to heightened hygiene emphasis, with local consumers…