Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
The unit price of bleach experienced a marginal increase in current terms in 2023, following a notable price hike in the preceding year. This shift in pricing dynamics reflects the intricate balance that bleach is navigating in response to evolving…
While retail value sales were positive in 2023, these were driven by inflationary pressures and rising price points. As such, retail volume sales were challenged, recording a decline. Rising hygiene concerns during COVID-19 had contributed to…
Bleach continued to suffer from a bad image at the end of the review period. The product is seen as aggressive, potentially harmful to health and wellbeing, bad for the environment, and possibly damaging to many surfaces in the home. Bleach exists in…
A continued upward trajectory in retail price points is evident, driven by escalating manufacturer and retailer input costs. Increased operating expenses, including material sourcing, rental levels, and salary costs, contribute to higher price…
Compared to other surface cleaning products, bleach has a lower unit price. Consequently, it was relatively unaffected by the reduction in consumer purchasing power in 2023, caused by the high cost of living, which forced many consumers to…