Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Bleach performs well in retail volume growth regardless of the high inflation that impacted consumers' purchasing power. The product is considered essential in-home care, with consumers applying bleach to their white clothes or clothes with stubborn…
Bleach continued to see substantial volume sales falls in 2023, posting the deepest decline recorded across all of home care. Bleach suffers from drastically reduced population among local consumers, undermining demand. However, the category managed…
Despite receiving a boost during the pandemic thanks to its well-recognised and effective sanitising properties, bleach is increasingly viewed as an old-fashioned product, and registered volume sales decline once again in 2023. Nevertheless, remains…
Bleach in Pakistan continued to register strong retail volume growth and, supported by high inflationary pressure on prices, double-digit retail current value growth in 2023. Despite the increasing use of detergents for stain removal, bleach remained…
Demand for bleach soared following the outbreak of COVID-19 with it seen to be an affordable and highly effective way to disinfect the home. Bleach was even being recommended by doctors as a preventive measure to prevent the spread of COVID-19.…