Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Bleach is widely used by Dominicans as it is considered highly versatile and is frequently used for cleaning floors, as a surface disinfectant and occasionally as a bleach in laundry. Its multipurpose benefits and lower unit price compared to…
Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020…
Perceived as an essential home care product in Egypt, sales volumes of bleach maintained their growth in 2023. In addition to its primary use of bleaching clothes, bleach is also used for other household tasks such as cleaning bathrooms, removing…
Bleach was the only home care product that registered a fall in volume sales in 2023. The increasing array of other effective cleaning products dampened volume sales of bleach. In addition, consumers are increasingly concerned about the chemical…
Bleach records a decline in volume sales as safety becomes a major concern. Growing awareness of the harmful impact of bleach on health and the environment prompts health-conscious consumers to switch to less harmful home care products. Bleach is now…