Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Despite bleach remaining in a volume slump and suffering from maturity, the category is actually somewhat benefitting from consumers' reduced purchasing power. Essentially, bleach offers a cheap and effective cleaning solution, despite its negative…
Bleach registered muted volume growth in 2023, partly supported by continuing population growth. Bleach is a popular cleaning product in Guatemala, with a loyal consumer base. However, it is facing increasing competition from other effective cleaning…
While retail value sales were double-digit in 2023, bleach recorded a retail volume decline for the third consecutive year. Sales increased during the COVID-19 pandemic, with consumers having a heightened interest in hygiene. Bleach was recommended…
While bleach saw rising value sales aligned with increased price points, retail volume sales continued to decline in 2023. With COVID-19 concerns no longer driving sales, the product is suffering from being mainly viewed as outdated and toxic.…
The pandemic resulted in a surge in demand for bleach, as local consumers rushed to purchase home care products associated with the elimination of dirt, viruses and bacteria as part of heightened hygiene concerns.