Home Care

In 2023, hand dishwashing saw limited growth in volume terms, although this was an improvement on the declines seen in the year prior. Hand dishwashing decreased in 2022 as Colombians started spending more time out of the home after the COVID-19…

Inflation continued to translate into higher retail price points in 2023. Higher manufacturer and retailer input costs, for example, increased operating costs like material sourcing, rental levels and salary costs, leading to higher price points.…

With households seeing a drop in their disposable income in 2023 promotions became the number one driver of sales of dishwashing products. Many people stocked up on supplies when there were attractive prices on offer, meaning that volume sales tended…

Dishwashing saw double-digit growth in both value and volume terms in 2023, with the category playing a significant role in driving sales in home care products in Indonesia overall. Moreso, the category is expected to maintain a robust trend over the…

Dishwashing in Italy saw strong growth doing the pandemic, but in 2023 sales continued to normalise as consumers continued to return to pre-pandemic routines, spending more time dining in foodservice channels and with friends and family, and less…

Dishwashing saw strong growth in current value terms in 2023. However, in volume terms sales were almost flat between 2022 and 2023. What pushed up value sales was increases in unit prices. Japan had seen nearly three decades of virtual economic…

The full lifting of COVID-19 restrictions was seen in 2022, which led to the reopening of the economy and international borders. Many consumers returned to socialising, the office and school, as they were no longer confined to the home. They were…

Dishwashing maintained retail volume and current value growth in 2023, with rises seen for both hand dishwashing, and all categories within automatic dishwashing. While pandemic-related restrictions on movement had been lifted, the continued…

Hand dishwashing continued to dominate sales of dishwashing in Saudi Arabia at the end of the review period. The diversity of hand dishwashing products available in the local market in terms of prices, fragrances, and the assortment of brands on…

The expansion of dishwashing faces constraints in Singapore, primarily attributed to the advent of the "new normal" lifestyle, characterised by the increased prevalence of food ordering through platforms such as Grab. This shift in consumer behaviour…

Dishwashing witnessed notable current value growth in 2023, propelled by a surge in demand for automatic dishwashing products and a modest increase in current value sales of hand dishwashing. Urbanisation in South Korea is expanding the number of…

Dishwashing maintained slow and stable retail volume and current value growth in 2023. While retail volume growth in hand dishwashing was negligible, automatic dishwashing saw a stronger increase from a much lower base. Automatic dishwashing saw a…

Retail value sales recorded double-digit growth in 2023, aligned with rising inflation and higher price points. However, due to increased prices, retail volume sales struggled, leading automatic dishwashing tablets to be the only area to record…

Dishwashing saw exceptional growth in the Philippines in 2023, with growth for both hand dishwashing and automatic dishwashing. However, while automatic dishwashers are slowly gaining ground in urban and high-income households in the Philippines,…

Dishwashing in the United Arab Emirates has been experiencing intense competition among players and retailers. They are striving to distinguish themselves by offering discounts, promoting dual packs and multipacks, and exploring eco-friendly options.…

Dishwashing in the UK recorded strong single-digit value growth in current terms in 2023, owing to the continued dynamic performance of automatic dishwashing tablets. The latter’s growth is mainly because using a dishwasher is deemed more convenient,…

Home care is witnessing a positive performance in 2023, although some growth momentum has been lost in volume and value terms. Algeria’s growing population and the rising levels of hygiene awareness in society is stimulating demand for home care…

In 2023, home care recorded current value growth, primarily driven by price increases attributable to inflation and, in a few instances, premiumisation and innovation. The escalating time constraints of local consumers have fuelled the demand for…

Home care in Belgium remained under pressure in 2023, with high inflation leading to price hikes and consumers prioritising their spending in order to save money. As a result, many consumers bought and used home care products with much less frequency…

In 2023, home care in Brazil recorded high single-digit retail value growth, while decreasing inflation rates impacted the performances of all categories and several home care players. Despite previous challenges posed by supply chain disruptions…

Retail value growth was positive for home care in Bulgaria in 2023, supported by rising price points and ongoing inflation. As such, while retail value sales rose, retail volume was challenged, with declining disposable budgets impacting consumers…

In China, retail value sales home care are estimated to have grown at a modest rate in 2023, after a recovery in 2022. Due to the resurgence of COVID-19 in early 2022, many cities and regions in China implemented strict control policies, forcing…

In 2023, home care products registered notable price hikes, with most rising above inflation which continued to increase year on year. Consumers have felt a decrease in purchasing power since 2022, but this trend became more acute in 2023 with…

Retail current value sales of home care rose in 2023, underpinned by the effects of an inflationary climate on retail selling prices. Higher prices enabled players to drive current value growth amid the general downward trajectory of home care retail…

Home care in France witnessed a notable decline in retail volume terms in 2023, with value growth largely sustained by elevated inflation within the country. This category, which traditionally follows a stable and consistent trajectory, experienced a…

In 2023, the prices of home care continued to rise, though to a lesser extent than in 2022. Some households turned to lower priced brands and savings formats. Multifunctional cleaning products, such as bleach and powder detergent, remained popular,…

Home care saw something of a revival in Indonesia in 2023, with both value and volume sales stronger than witnessed in the last two years. Large gains are seen in dishwashing, home insecticides, and toilet care, while surface care fares well, along…

Value growth in home care in Italy in 2023 was primarily supported by high inflation, bringing up unit prices as volume sales slowed or declined. Though pandemic-related fears of virus infection through surface contact have waned, Italian consumers…

2020 and 2021 were closed years for Japan, with home seclusion as the basis of everyday life due to the COVID-19 pandemic. From 2022 the situation began to change, as the level of risk reduced, and people went out to socialise more, workers went back…

Food price inflation remained elevated in 2023, as the country is a net food importer, and huge increases in the prices of imported white rice came into effect in September 2023. Although it is still unknown how overall consumer spending will be…

In 2023, the home care industry in Mexico returned to retail volume growth, which was the trend seen pre-pandemic, although it was not able to return to the 2019 level of sales. Meanwhile, current value growth remained dynamic due to continued high…

Following a period of normalisation over 2021-2022, when retail volume sales of home care in Saudi Arabia declined compared to the surge witnessed in 2020 as a result of pandemic-induced home seclusion, demand for many products increased in 2023.…

The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases…

In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care…

Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing…

Retail value sales in home care recorded strong growth in 2023; the result of rising inflation and significant price increases in the Czech Republic. As such, while retail value sales were positive, retail volume was challenged as consumers'…

In 2023, home care in the Philippines underwent significant changes. The implementation of FDA Administrative Order No. 2019-019 led to a decrease in new brands entering the market due to stricter regulations, impacting the competition. However, the…

In 2023, home care in the United Arab Emirates experienced notable growth in both retail value and volume terms. This growth was primarily attributable to increasing retail prices and heightened consumer demand for essential home care products, as…

While demand for home care continued to decline marginally in 2023, overall retail volume sales remained above pre-pandemic levels, as certain habits have persisted in the UK. The explanation for this decline is two-fold: greater mobility has seen…

Home insecticides are largely purchased out of necessity, but overall demand is being influenced by the underlying population growth in Algeria and urbanisation. One of the main catalysts for sales growth is rising average annual temperatures, as…

In Austria, the rise in insects attributed to increasing temperatures linked with climate change has led to a significant increase in the demand for insecticide baits in 2023. Hospitality and tourism operators have also sought methods to control…

Global warming has been creating environmental changes and conditions that have naturally had a significant and largely positive impact on demand for home insecticides in Belgium - the warmer climate is attracting more mosquitos and exotic insects.…

In 2023, home insecticides in Brazil posted a marginal improvement in terms of retail value and volume sales compared to the previous year. The most popular format of spray/aerosol insecticides recorded marginal growth, benefiting major players'…

Home insecticides in Bulgaria declined in retail volume sales in 2023, impacted by the fall in the property market. Moreover, people in the cities increasingly use the services of insect control companies, which provide an easy, quick, effective and…

In 2023, total value sales of home insecticides continued to decline in current terms. This was a result of various factors, including weather, government policies and changing lifestyles. Hot weather prevailed in many parts of China from early June…

The high cost of living in Colombia has forced many consumers to focus on basic home care products and goods when shopping, which has had a slight impact on home insecticides. The category has also been affected by the shortage of rain in areas like…

As in other categories of home care, inflationary pressure amid high input prices, supply chain disruptions, high freight costs and higher labour costs all informed upward movements in retail selling prices towards the end of the review period,…

Home insecticides continued to record growth in retail volume terms in 2023, continuing the pattern seen in the previous year. France experienced one of its hottest summers on record with the weather playing a key role in driving the demand for home…

Situated in the tropics, Indonesia perpetually contends with the demand for home insecticides. This product category saw another upswing in 2023, and the positive trajectory is likely to continue. The surging cases of dengue fever in the country have…

The increasing frequency of high temperatures and periods of prolonged drought, followed by heavy showers, is believed to have encouraged the spread of insect infestations in Italy during the review period. In addition to the usual infestations in…