Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
In response to a high inflationary environment and cost-of-living pressures, households are placing a paramount focus on price value in their surface care choices. Manufacturers are addressing this by employing attribute bundling in their product…
Surface care posted a positive performance in 2023 driven by the convenience trend and sustained high levels of hygiene consciousness following the COVID-19 crisis. Moreover, despite the return to more normal social and economic activity in the wake…
Consumers in 2023 were on the look-out for surface cleaners offering high levels of convenience and (perceived) savings, and as such turned to multi-purpose cleaners in the hope that one product could do the bulk of the work, helping to slow the…
There has been a noticeable rise in the offer and presence of international surface care brands in modern retail channels in Tunisia, such as supermarkets, hypermarkets, discounters and, in some cases, retail e-commerce. The owners of international…
In 2023, manufacturers launched concentrated, economical, environmentally friendly and refillable surface care items. This shift aligns with the growing consumer demand for sustainable and cost-effective solutions. One example is Cif Clean Boost…