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Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Strategy Briefing

Surface Care in Asia Pacific

Nov 2020

Asia Pacific is the fastest growing region for surface care globally. Given the large consumer base and low per capita spending, there is huge potential. Various positive factors will enable increased usage and sales. These include increased product…

USD 1,325
Strategy Briefing

Laundry Care in Middle East and Africa

Apr 2021

Laundry care sales recorded healthy growth in 2020, with consumers in Middle East and Africa buying these products in greater amounts after 2019’s decline. Coronavirus (COVID-19) and its economic impact saw some consumers relying more on old…

USD 1,325
Strategy Briefing

Consumer Systems and Home Automation - A Disruptive End to Silo Thinking

Jun 2021

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

USD 1,325
Strategy Briefing

The Future Home: The Incremental Value Gains Offered by “Robot Friendly Rooms”

Jul 2021

Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…

USD 1,325
Strategy Briefing

US Laundry Care E-commerce Promotional Mechanics Impact, April – May 2021

Jul 2021

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and their impact on consumers has never been higher. In this Promotional Mechanics report, key questions across various…

USD 1,325
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