Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Laundry detergents performed well in 2023 thanks to the return to face-to-face school and frequent uniform washing, with stronger value than volume growth due to price increases. The challenging economic environment, political situation and…
In 2023, the Dominican Republic continued to witness increases in retail prices of laundry care products. Although these price rises were less acute than the previous year, consumers still looked for cheaper options. Dominicans, especially in…
Value sales of laundry care recorded a strong double-digit increase in 2023 as soaring inflation pushed up average unit prices. Volume sales, meanwhile, were dampened as a result of increasing price sensitivity among Croatian consumers, and…
Laundry care registered healthy current and constant value growth in 2023, though volume growth was much more muted. Powder detergent continued to be the most popular format, followed by liquid detergent. Liquid detergent, however, registered the…
In 2023, retail value growth was higher than retail volume growth, driven by increased price points. Rising prices created price-conscious consumers who engaged in value-seeking practices. This included strategic buying during sales, relying more…