Home Care

Bleach witnessed a remarkable turnaround in fortunes in 2020 with it seen as an affordable and effective home care solution. This dynamism was short lived however with sales tumbling in 2021 and 2022 as restrictions were eased and then lifted, and…

Post-COVID-19, sales of bleach have been declining in Austria due to growing consumer concerns about its strong chemical composition. During the pandemic, local consumers sought strong cleaners to reduce the risk of infection. Although many consumers…

Bleach is a very popular home care product in Algeria. Despite its potent odour and potentially hazardous qualities, consumers prefer to use bleach because of its great reputation for eliminating all microorganisms. In Algeria, bleach is a…

Air care was one of the top performers in home care in 2023, recording the third highest retail value growth after surface care and home insecticides. In terms of volume, the only formats experiencing volume declines were gel air fresheners and car…

The current surge in inflation has significantly increased local consumers' price sensitivity, influencing their buying preferences when choosing air care. This adjustment is reflected in altered shopping behaviours, as consumers now prioritise…

Air care saw dynamic retail volume and current value growth in 2023. The discernible surge in sales can be attributed to rising consumer awareness of the health benefits of air care products in the post-COVID-19 era. The COVID-19 pandemic has had a…

Candle and electric air fresheners became increasingly popular among Czech consumers in 2023, as many looked for cheap but highly convenient products. This helped air care to record positive retail volume growth during a time of rising price points.…

Overall retail volume sales of air care products displayed a modest uptick in 2023. However, this growth narrative unfolded against the backdrop of notable shifts in unit prices. The incremental growth observed in overall volume sales of air care…

In 2023, air care witnessed moderate single-digit growth in current value terms, due to the shifting perspective of air care as a component of self-care, particularly among the younger generations. This signifies a departure from viewing air care…

The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and…

Despite greater time spent at home at the height of the pandemic, demand for air care notably declined in 2020, as many local consumers, faced with mounting financial pressures, reduced their spending on perceived non-essential home care. In…

Air care recorded retail volume growth in 2023, albeit at a slower pace than for several years. The largest category, spray/aerosol air fresheners, saw a healthy performance, due to the affordability and ease of use of these products. This popular…

Air care maintained retail volume and current value growth in 2023, with increases seen across all categories. However, car air fresheners saw the strongest increase in this year. Car is the main mode of transportation for locals, and the majority of…

Air care had been seeing steady growth in value sales in the pre-pandemic years, and in 2020, when the pandemic hit Japan, there was further significant growth. As interest in indoor air quality improved along with much more time spent at home and…

Throughout 2022 and 2023, sales of air care products were negatively impacted by tough economic conditions, which saw cash-strapped consumers seek to rationalise their expenditure by switching away from non-essential products. This was accompanied by…

Air care is seeing fair growth, which is attributed to the ongoing growth of urbanisation in Indonesia. Electric air fresheners is seeing the strongest sales, achieving double-digit value growth in 2023. This underscores a shifting preference among…

Sales of air care continued to decline in retail volume terms in 2023. Air care is not generally considered an essential product and therefore as France's economy came under growing pressure in 2022 and 2023 demand continued to drop with consumers…

Air care did not escape the spike in retail current unit prices in 2022 and 2023 due to high inflationary pressure. As in other home care categories, this brought higher inputs costs (energy, materials, labour, shipping, etc) and resulted in…

As less essential home care products, air care suffered a contraction in volume sales in 2023, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. The trend towards hybrid working, which…

In 2023, retail sales of air care products continued to grow in both volume and value. The annual sales growth rate in 2023 rebounded compared to the pandemic years from 2020 to 2022, although achieving the near double-digit annual sales growth rates…