Enjoy a 15% discount when you use the code EQLYJUNE24 at checkout from the 17th to the 30th of June 2024

Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Explore by
Refine by
Country Report

Dishwashing in Ireland

Feb 2024

Many consumers consider dishwashers an essential home appliance in Ireland, with many aware of the eco-benefits of using dishwashers above hand washing. In addition, many consumers look to use dishwashing products more sustainably, waiting for a full…

USD 1,195
Country Report

Dishwashing in Hungary

Feb 2024

Automatic dishwashing tablets saw the strongest retail volume sales in 2023, as household penetration of dishwashers continued to rise in Hungary. Promotional activities and higher levels of product development based on delivering more effective…

USD 1,195
Country Report

Dishwashing in Guatemala

Feb 2024

Within hand dishwashing, consumers are shifting from the bar format to the cream/paste format. As more households seek the convenience of an effective grease-remover for their dishes that tends to last longer and is softer on skin, the cream/paste…

USD 1,195
Country Report

Dishwashing in Greece

Feb 2024

Dishwashing is booming in value growth, driven by price hikes caused by increased costs for manufacturers and inflation overall. On the other hand, volume remains stable, albeit at low growth rates. This is because many dishwashing products are…

USD 1,195
Country Report

Dishwashing in Georgia

Feb 2024

Dishwashing in 2023 faces steady retail volume growth, despite the high costs of living confronted by locals. Demand for hand dishwashing remains stable, with little change in the competitive landscape and product development somewhat limited. By…

USD 1,195
Country Report

Dishwashing in Finland

Feb 2024

Dishwashing has been adversely affected by price growth, leading consumers to adopt more economical practices. Users of automatic dishwashing machines are opting for full loads to maximise efficiency. Some consumers are downgrading from all-inclusive…

USD 1,195
Country Report

Dishwashing in Estonia

Feb 2024

About four-tenth of Estonian households own a dishwasher and despite reduced purchasing power, consumers were still reluctant to forego the convenience of automatic dishwashing. Instead, they traded down and for instance opted for powder instead of…

USD 1,195
Country Report

Dishwashing in Egypt

Feb 2024

In 2023, demand for dishwashing in Egypt continued to be driven by hand dishwashing, due to habit persistence and affordable prices. In addition, the possession rate of dishwashers in the country is extremely low. Therefore, hand dishwashing…

USD 1,195
Country Report

Dishwashing in Ecuador

Feb 2024

The normalisation of consumers' lifestyles post-pandemic, including dining out and ordering takeaways, has continued to reduce demand for dishwashing products, and the category recorded further volume decline in 2023. Dishwashing registered a boom in…

USD 1,195
Country Report

Dishwashing in Dominican Republic

Feb 2024

In 2023, Dominicans have shifted back to pre-pandemic lifestyles, since they are eating out more frequently and taking school classes face-to-face, whilst fewer companies have maintained the remote work option. At the same time, home cooking has…

USD 1,195
Country Report

Dishwashing in Croatia

Feb 2024

After a boosted performance during the pandemic due to the cocooning and home-cooking trends, volume sales of dishwashing products declined in 2023. This is mostly attributable to the steep double-digit unit price growth registered in the year. In…

USD 1,195
Country Report

Dishwashing in Costa Rica

Feb 2024

Dishwashing registered healthy volume growth in 2023, as price increases eased. Hand dishwashing continued to account for most value sales and also registered the highest value and volume growth. As such, value sales for automatic dishwashing…

USD 1,195
Country Report

Dishwashing in Canada

Feb 2024

Dishwashing experienced strong retail value growth in 2023, driven primarily by price increases, with retail volume sales challenged. However, value growth was also supported by Canadians continuing to cook most of their own meals, with rising prices…

USD 1,195
Country Report

Dishwashing in Bosnia and Herzegovina

Feb 2024

Retail volume sales stagnated in 2023, as demand weakened amid rising unit prices caused by high inflation. Automatic dishwashing continues to grow moderately whilst the much larger hand dishwashing category saw a decline in retail volume terms.…

USD 1,195
Country Report

Dishwashing in Bolivia

Feb 2024

Dishwashing records further volume and value growth during 2023. Strong double-digit value growth has been supported by a second year of price increases as leading players focus on profitability rather than sacrificing margins to be more competitive.…

USD 1,195
Country Report

Dishwashing in Azerbaijan

Feb 2024

Dishwashing registered healthy volume growth in 2023, driven by healthy current value and volume growth for hand dishwashing, which continued to be more popular in Azerbaijan than automatic dishwashing. Also, in 2023, with inflation sill continuing…

USD 1,195
Country Report

Bleach in Vietnam

Feb 2024

Despite its maturity, bleach continued to grow in retail volume and current value terms in 2023. Not only is it considered affordable, it also regarded as a powerful multipurpose home care product. With a heightened demand for greater hygiene, formed…

USD 1,195
Country Report

Bleach in Turkey

Feb 2024

Bleach is a traditional, essential product within the Turkish home care market, consistently maintaining strong sales. The sales growth of bleach products generally exhibits steady patterns without significant fluctuations. Therefore, while bad…

USD 1,195
Country Report

Bleach in Tunisia

Feb 2024

In 2023, the cost of bleach was noticeably on the rise. Several factors, led by high inflation, which caused elevated costs of imported raw materials and production, exerted upward pressure on unit prices of bleach in Tunisia. Moreover, distribution…

USD 1,195
Country Report

Bleach in the Netherlands

Feb 2024

With rising prices in 2023 consumers sought ways to save money whenever possible. Despite hefty price increases in 2022 and 2023, private label bleach products remained inexpensive. Bleach is still seen to be an effective cleaning product, and many…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More
;