Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Compared to other surface cleaning products, bleach has a lower unit price. Consequently, it was relatively unaffected by the reduction in consumer purchasing power in 2023, caused by the high cost of living, which forced many consumers to…
The growth of bleach in Slovenia is largely driven by inflation. However, the product area is witnessing a decline in volume terms as consumers increasingly prioritise eco-friendly alternatives due to heightened environmental awareness and…
Bleach is an uninteresting category which remains in a volume slump, which is only expected to deepen over the coming years. Consumers are increasingly perceiving bleach as old-fashioned and toxic, thus resulting in low demand. In turn, players are…
The bleach landscape in Serbia is small, with a few products available in retail, which is decreasing each year. Demand for bleach remained under pressure in Serbia in 2023 as consumers continued to abandon the category in favour of more…
In 2023, air care experienced a moderate upswing in both volume and value terms, largely due to inflationary trends and rising prices. Despite this growth, the category's consumer base remains primarily concentrated in urban areas, with limited…
Air care continued to be a popular product in Uruguay in 2023, though as with other home care products, it was negatively impact by cross-border shopping in Argentina and registered a fall in volume sales. Although inflation has soared in Argentina,…
Car air fresheners showed the highest (and only positive) volume sales growth within the overall category of air care in 2023, with the rise primarily linked to the surge in the number of cars in Ukraine. The imposition of martial law has prompted…
In line with trends noted over the review period, air care continued to record positive retail value and volume growth in 2023, despite rising price points. Even though many consumers have travelled overseas following lifted restrictions, while…
Compared to many other areas of home care, air care was relatively resilient to inflationary pressures, reporting a slight increase in retail volume. During the pandemic, long periods of home seclusion changed the way many people viewed their living…
Inflation is a driving force behind the growth of air care products in value terms in Slovenia. With rising unit prices, consumers are adopting a more cautious approach to their spending habits, leading to a decline in volume sales. Although…