Home Care

Bleach registered muted volume growth in 2023, partly supported by continuing population growth. Bleach is a popular cleaning product in Guatemala, with a loyal consumer base. However, it is facing increasing competition from other effective cleaning…

Bleach maintained retail volume and current value growth in 2023. It remains a very popular product in Mexico due to its low price, which makes it affordable for low-income consumers. At the same time, bleach is also valued for its sanitising…

Demand for bleach soared following the outbreak of COVID-19 with it seen to be an affordable and highly effective way to disinfect the home. Bleach was even being recommended by doctors as a preventive measure to prevent the spread of COVID-19.…

With the pandemic over, there was less frenzied cleaning, and as such bleach registered a fall in volume sales. That being said, there was a slight increase in constant value sales, due to price rises. Bleach is still a popular cleaning product in…

Although the market volume of the hand dishwashing category in Argentina dropped in 2023, its sales climbed in current value terms. The market volume of hand dishwashing fell for the third year in a row, mainly due to the reduced number of meals…

Dishwashing records further volume and value growth during 2023. Strong double-digit value growth has been supported by a second year of price increases as leading players focus on profitability rather than sacrificing margins to be more competitive.…

In Brazil, dishwashing recorded high single-digit retail value growth, strongly influenced by a recurrent inflationary effect on current unit prices in 2023. However, in comparison to the previous year, the Brazilian economy showed signs of…

2022 marked a reversal of the positive trend witnessed in the preceding two years, characterised by an increase in demand for dishwashing. Unfortunately, this negative trend persisted into 2023. In 2022, the decline in retail volume sales could be…

In 2023, hand dishwashing saw limited growth in volume terms, although this was an improvement on the declines seen in the year prior. Hand dishwashing decreased in 2022 as Colombians started spending more time out of the home after the COVID-19…

Dishwashing registered healthy volume growth in 2023, as price increases eased. Hand dishwashing continued to account for most value sales and also registered the highest value and volume growth. As such, value sales for automatic dishwashing…

In 2023, Dominicans have shifted back to pre-pandemic lifestyles, since they are eating out more frequently and taking school classes face-to-face, whilst fewer companies have maintained the remote work option. At the same time, home cooking has…

The normalisation of consumers' lifestyles post-pandemic, including dining out and ordering takeaways, has continued to reduce demand for dishwashing products, and the category recorded further volume decline in 2023. Dishwashing registered a boom in…

Within hand dishwashing, consumers are shifting from the bar format to the cream/paste format. As more households seek the convenience of an effective grease-remover for their dishes that tends to last longer and is softer on skin, the cream/paste…

Dishwashing maintained retail volume and current value growth in 2023, with rises seen for both hand dishwashing, and all categories within automatic dishwashing. While pandemic-related restrictions on movement had been lifted, the continued…

During the pandemic, demand for dishwashing rocketed as hygiene concerns increased and people spent more time on average at home, thereby creating more dishes to clean. As expected, once the wave of infections and respective health restrictions…

As with home care products in general, cross-border shopping led to a decline in volume sales. Although inflation has soared in Argentina, the depreciation rate against the Uruguayan peso has made dishwashing products purchased in Argentina much…

The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices.

Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the…

In 2023, home care in Brazil recorded high single-digit retail value growth, while decreasing inflation rates impacted the performances of all categories and several home care players. Despite previous challenges posed by supply chain disruptions…

In contrast to earlier in the review period, when the Chilean economy was an oasis within Latin America and witnessed a constant rise in GDP, minimal inflation rates, and robust employment levels, 2022 and 2023 were characterised by economic…