Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Laundry care saw further growth in both retail volume and current value terms in 2023. Two-in-one formulas, which combined the functions of both laundry detergents and fabric softeners, became increasingly popular, in keeping with a rising consumer…
Polishes were the weakest performers in home care in 2023, registering a slight fall in constant value sales, and a large decline in volume sales. Increasingly, many types of polish are being replaced by multi-purpose cleaners, with consumers…
Polishes in Kazakhstan continued to fall in 2023 in terms of volume sales growth, and while it saw positive rises in current value terms, the rate was at a more moderate pace than in the previous year of 2022. The range of category goods found on…
The strong rise in demand for polishes continued in 2023, primarily propelled by the growing middle-class consumer base in the country. The rising consumer base of middle-class households can be attributed to improving disposable incomes and…
During 2023, polishes saw an improved performance in both retail volume and current value terms. The category is dominated by shoe polishes, which benefitted from the revival of normal, pre-pandemic lifestyles, including the return of consumers to…